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Testing one variable at a time is a fundamental principle in the process of continuous improvement in advertising campaigns. This approach involves isolating and testing individual variables to determine their impact on campaign performance.
Segmenting too small can be limiting in advertising campaigns. While it may seem logical to narrow down the target audience to a specific group, there are several drawbacks to this approach.
Benchmarks and audience size matter when it comes to advertising campaigns. These factors play a crucial role in determining the success and effectiveness of a campaign.