Exploring the MarTech & CX Landscape
In the competitive arena of Super Bowl advertising, where brands vie for consumer attention and engagement in a matter of seconds, the ability to evoke emotion has emerged as a critical factor in determining the success of an ad.
The advertising industry faces a significant challenge: ad waste. With nearly two-thirds of every advertising dollar spent going towards end inventory and up to 15% of total spending wasted on fraud or low-quality content, marketers are increasingly pressured to maximize their budgets and achieve optimal outcomes. The staggering figure of $84 billion in wasted advertising, as reported by Juniper Research, underscores the urgency for innovative solutions. One promising approach to tackle this issue is the integration of blockchain technology into the advertising ecosystem.
Retailers face the dual challenge of optimizing both paid search and search engine optimization (SEO) strategies. As highlighted in a recent episode of The Agile Brand podcast, the intertwining nature of these two channels necessitates a cohesive approach rather than treating them as separate silos. With the rise of AI technologies, algorithm changes, and shifting consumer behaviors, retailers must find the right balance between paid search and SEO to drive real performance growth.
This year, many advertisers – especially retailers — are being asked to do more with less. At the same time they have smaller budgets, they also must contend with an astonishing amount of waste: nearly 2/3 of every ad dollar spent actually goes toward the end inventory, and up to 15% of total spend goes to fraud or made-for-advertising content.
Today we’re going to talk about what to do about all of those wasted ad dollars. To help me discuss this topic, I’d like to welcome Matt Wasserlauf, CEO at Blockboard.
In digital advertising, are we chasing the wrong metrics? While short-term ROAS might look impressive, are we missing the bigger picture—whether those customers actually return? What happens when we shift our focus to Lifetime ROAS instead?
Today, I’m joined by Mitsunaga (Mitsu) Kikuchi, CEO of Shirofune and Rocco Baldasarre, Head of Business Development for Shirofune in the USA. Shirofune is a leading digital advertising automation platform that has transformed how advertisers optimize campaigns with long-term growth in mind. Shirofune helps brands reduce ad management time by 50% while unlocking greater ad performance beyond just short-term wins.
As digital channels often dominate discussions about advertisement measurement, the significance of out-of-home (OOH) advertising is being increasingly recognized—not just as a supplementary channel but as a measurable and effective medium.
In advertising, and particularly during high-stakes events like the Super Bowl, the importance of targeted advertising cannot be overstated. As the podcast discussion highlights, reaching a broad audience while simultaneously catering to specific demographics demands a strategic execution that balances creativity, consumer insights, and effective messaging. The complexity of this task is evident in the various factors influencing the success of Super Bowl ads, from the choice of celebrity endorsements to the resonance of the brand message with its intended audience.
The advertising landscape is undergoing a profound transformation as brands increasingly pivot from traditional linear television to streaming platforms and a digital advertising model. This shift has been catalyzed by the rise of streaming services, which have not only surpassed linear viewership in recent years but have also begun to capture a larger share of advertising dollars. As brands navigate this new terrain, they are compelled to rethink their advertising strategies, focusing on the unique opportunities that streaming offers.
The emergence of streaming platforms has revolutionized the way brands engage with their audiences. With the proliferation of digital content consumption, brands are increasingly turning to streaming services as a vital component of their engagement strategies.
User-generated content (UGC) has become a driving force behind the growth of the gaming industry. With the rise of platforms like Overwolf, which boasts a community of over 100 million monthly gamers, UGC has provided a unique opportunity for brands to reach a highly engaged and diverse audience. Let’s explore how user-generated content is shaping the gaming landscape and driving growth within the industry.
