Streaming and shoppable TV shifts advertising strategies

The advertising landscape is undergoing a profound transformation as brands increasingly pivot from traditional linear television to streaming platforms and a digital advertising model. This shift has been catalyzed by the rise of streaming services, which have not only surpassed linear viewership in recent years but have also begun to capture a larger share of advertising dollars. As brands navigate this new terrain, they are compelled to rethink their advertising strategies, focusing on the unique opportunities that streaming offers.

Streaming transforms brand engagement strategies

The emergence of streaming platforms has revolutionized the way brands engage with their audiences. With the proliferation of digital content consumption, brands are increasingly turning to streaming services as a vital component of their engagement strategies.

User-generated content drives gaming growth

User-generated content (UGC) has become a driving force behind the growth of the gaming industry. With the rise of platforms like Overwolf, which boasts a community of over 100 million monthly gamers, UGC has provided a unique opportunity for brands to reach a highly engaged and diverse audience. Let’s explore how user-generated content is shaping the gaming landscape and driving growth within the industry.

In-play advertising engages gamers seamlessly

Marketers and advertisers are constantly looking for innovative ways to engage with their target audiences. Traditional advertising methods are facing challenges such as ad blockers and cookie deprecation, making it increasingly difficult to reach consumers effectively. In response to this, in-play advertising has emerged as a new and unique way to engage with audiences, particularly in the gaming world.