Expert Advice for Marketing Leaders on MarTech, AI, & CX
Articles and insights about digital strategy for marketing and CX professionals.
This article was written by Greg Kihlström for CMSWire. We’ve all been there (or at least most of us have). Your company’s massive new website project has just launched, and you’ve played a big role in getting it to this point. Now it’s time to relax and reap the rewards of a job well done and never think about your website ever again.
With inboxes piling up and open rates plateauing, many brands are turning to real-time messaging apps to create better engagement, with a recent survey of marketing executives showing that 43% of marketing executives planning to leverage more instantaneous messaging methods.
This article was written by Greg Kihlström for CMSWire. Brands racing to adopt AI in marketing are finding that human insight holds the key to turning automation into lasting customer loyalty.
Social media has transitioned from being a novel concept to an essential component of any successful business strategy. The sheer scale of social media—boasting over 5.4 billion active users—underscores its significance in shaping consumer behavior and driving business outcomes. However, many brands still underestimate the power of social media, viewing it as an optional channel rather than a critical driver of growth.
The emphasis on customer experience as a competitive differentiator has never been more pronounced, particularly in the car rental industry. The podcast discussion highlights the critical role that personalization plays in driving customer loyalty and satisfaction. As loyalty programs evolve, they must leverage the vast amounts of data at their disposal to create tailored experiences that resonate with individual customers.
Check out these books that discuss how to create an optimal digital patient experience.
Brands are facing unprecedented challenges characterized by rising customer acquisition costs and declining organic traffic. As highlighted by Jean-Christophe Pitié, Chief Marketing and Partnerships Officer at ContentSquare, a recent industry analysis of 238 billion retail page views reveals a concerning trend: while paid traffic is on the rise, organic traffic is experiencing a significant downturn. This phenomenon poses critical questions for marketers and business leaders alike: How can brands adapt to this shifting environment, and what strategies can they employ to thrive amidst these challenges?
In healthcare, effective communication has emerged as a cornerstone of building trust between patients and providers. The recent podcast discussion highlights the pivotal role of proactive communication in alleviating patient anxiety, fostering transparency, and ultimately enhancing the overall patient experience. As healthcare organizations increasingly leverage technology, it becomes imperative to adopt strategies that prioritize patient needs and preferences, thereby creating a more trusting and supportive environment.
Email remains a cornerstone communication tool, despite its long-standing presence as a legacy channel. However, one of the most intriguing aspects of email marketing is its continual evolution, particularly in the area of personalization. The insights shared on The Agile Brand podcast highlight how this evolution is driven by changing consumer expectations and technological advancements, necessitating that marketers remain agile and innovative in their approaches.
In the rapidly evolving landscape of e-commerce, the integration of brand identity and sales strategy is paramount to achieving success. The insights shared in a recent podcast highlight the complexities and challenges that organizations face when attempting to harmonize these two critical components.
