CMSWire: AI Can Predict Customer Churn, But Can It Build Trust?
This article was written by Greg Kihlström for CMSWire. Brands racing to adopt AI in marketing are finding that human insight holds the key to turning…
Embracing social media for growth
Social media has transitioned from being a novel concept to an essential component of any successful business strategy. The sheer scale of social media—boasting over 5.4…
Personalization drives customer loyalty success
The emphasis on customer experience as a competitive differentiator has never been more pronounced, particularly in the car rental industry. The podcast discussion highlights the critical…
Top 10 Digital Healthcare Marketing Books
Check out these books that discuss how to create an optimal digital patient experience.
Rising Costs, Declining Organic Traffic: Navigating the Digital Landscape
Brands are facing unprecedented challenges characterized by rising customer acquisition costs and declining organic traffic. As highlighted by Jean-Christophe Pitié, Chief Marketing and Partnerships Officer at…
Proactive communication builds patient trust
In healthcare, effective communication has emerged as a cornerstone of building trust between patients and providers. The recent podcast discussion highlights the pivotal role of proactive…
Email Personalization is Constantly Evolving
Email remains a cornerstone communication tool, despite its long-standing presence as a legacy channel. However, one of the most intriguing aspects of email marketing is its…
E-commerce requires brand and sales alignment
In the rapidly evolving landscape of e-commerce, the integration of brand identity and sales strategy is paramount to achieving success. The insights shared in a recent…
