Latest Digital Strategy Posts
The TikTokification of social media: how brands need to adapt.
This article was based on the interview with Gary Vaynerchuk by Greg Kihlström, MarTech keynote speaker for The Agile Brand…
Putting a focus on first-party data
This article was based on the interview with co-founder and CEO of Bonsai, Matt Butler, and VP Growth Marketing at…
The importance of cross-team collaboration to improve the customer experience
This article was based on the interview with Mariam Asmar of Braze by Greg Kihlström, MarTech keynote speaker for The…
How AI is transforming the role of the CMO
This article was based on the interview with Amanda Cole of Bloomreach by Greg Kihlström, MarTech keynote speaker for The…
CustomerThink: Mapping Measurement of Customer Lifetime Value to Financial Performance
This article was written for CustomerThink by Greg Kihlström. Read the full article here. The strategic management of Customer Lifetime…