Latest Digital Transformation Posts
Temper hype with concrete value for success with artificial intelligence
The podcast interview with Eric Siegel provides valuable insights into the importance of tempering hype with concrete value when it…
The Business Value of First-Party Data Strategies
Understanding and utilizing customer data effectively is crucial for marketers to create personalized and engaging experiences. One of the key…
Is a Customer Data Hub (CDH) The Same As A Customer Data Platform (CDP)?
The simple response is NO. While these terms are frequently interchanged, distinct nuances differentiate them. This article delves into these…
Headless architecture provides powerful features but it is important to consider alternatives
Headless architecture has gained significant attention in recent years due to its flexibility and ability to deliver content to multiple…
Understanding a headless versus traditional approach to martech infrastructure
In the world of marketing technology and customer experience, there has been a lot of talk about headless solutions and…