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Temper hype with concrete value for success with artificial intelligence

This article was based on the interview with Eric Siegel, founder of Machine Learning Week and author of The AI Playbook for The Agile Brand with Greg Kihlström podcast by podcast host Greg Kihlström, MarTech keynote speaker. Listen to the original episode here:

The podcast interview with Eric Siegel provides valuable insights into the importance of tempering hype with concrete value when it comes to machine learning initiatives. Siegel highlights the need to focus on the actual business and organizational value that can be derived from machine learning applications rather than getting caught up in the hype surrounding emerging technologies.

Siegel emphasizes the importance of understanding the level of autonomy that can be achieved with machine learning systems. He cautions against the false promise of near-term autonomy in enterprise operations and stresses the need to focus on predictive applications that have been established for decades. These predictive analytics can serve as an antidote to hype by providing tangible value and addressing concrete business needs.

While Siegel acknowledges the incredible advancements in generative AI, such as writing code or creating images, he also highlights the experimental and ad hoc nature of these applications. He suggests that while generative AI can be a game-changer in certain scenarios, it may not always deliver reliable results and may require human intervention for proofreading and validation.

To ensure greater success in machine learning initiatives, Siegel advises starting with a focus on the business value and identifying opportunities where predictions can improve operations. By looking for areas where decisions are made regularly and could potentially be done better with machine learning, organizations can maximize the impact of their initiatives.

Siegel also mentions the upcoming Machine Learning Week conference and Generative AI World conference as resources for those interested in learning more about machine learning and generative AI. Additionally, he references his book, the AI Playbook, which offers a structured approach to implementing machine learning in business settings.

The podcast highlights the importance of tempering hype with concrete value when it comes to machine learning initiatives. By focusing on the practical applications and business value of machine learning technologies, organizations can avoid getting swept up in the hype and instead achieve tangible results that drive real impact and success.

The Agile Brand Guide to Generative AI by Greg Kihlström