Exploring the MarTech & CX Landscape
The marketing landscape is in constant flux, and the talent pool that supports it must adapt just as quickly. For enterprise marketing leaders, understanding the nuances of this ever-evolving environment is crucial for building and maintaining a high-performing team.
Here are seven standout keynote speakers who consistently deliver practical, enterprise-grade insights across marketing technology, customer experience, and AI adoption.
This article was written by Greg Kihlström for Forbes Agency Council. Building agility into your team’s approaches can help your organization adapt to fast-changing conditions from within or even external ones. A key part of this that has benefited many of my consulting clients over the years is prioritizing a continuous improvement culture.
Sustainability is no longer a niche pursuit but a core business imperative. Consumers are increasingly conscious of the environmental impact of their purchasing decisions, and businesses must adapt to meet these evolving expectations. Belkin, a global leader in consumer electronics accessories, has taken this challenge head-on, demonstrating how a commitment to sustainability can be integrated into the very fabric of a company’s DNA
The third principle of priorities that I explore in my book, Priority is
Action is that, busy as we always are, there is always time to do the right
thing. It takes time to keep doing the wrong things, after all, and we owe
it to ourselves, our team members, our customers, and our company to do the right thing.
The third principle of priorities that I explore in my book, Priority is
Action is that, busy as we always are, there is always time to do the right
thing. It takes time to keep doing the wrong things, after all, and we owe
it to ourselves, our team members, our customers, and our company to do the right thing.
Innovation is the lifeblood of successful teams, but fostering it consistently can be challenging. This article presents expert-backed strategies to encourage repeatable innovation within your organization. From creating psychological safety to implementing structured methodologies, these approaches will help teams unlock their creative potential and drive continuous improvement.
This article was written by Greg Kihlström for CMSWire. It’s a new year. Time to reconsider our priorities, set better goals and achieve more.
Perhaps your priorities are similar to last year, but you want to make more
progress toward your customer satisfaction strategies. Or perhaps it’s time to take a step back and take a look at all of the above.
Let’s face it, knowing that something is strategically important, timely,
or impactful matters, but it’s not the whole picture. If it were, I wouldn’t have written a whole book on the topic. The fact of the matter is,
we’re simply not getting enough impactful, timely, and worthy-of-priority work done. That’s what I explore in much greater detail in Priority is Action.
When most people hear the word “agility,” they think of Scrum boards, KPIs, or digital transformation. Mark DeCarlo thinks of something else entirely: comedy. More specifically, improvisational comedy—the art of thriving in chaos, saying “yes, and” instead of “no, but,” and listening deeply so the scene doesn’t fall apart. In DeCarlo’s world, agility isn’t a methodology—it’s a mindset.
