Leadership
Performing meaningful actions with AI agents
In the rapidly evolving landscape of marketing technology, artificial intelligence (AI) has emerged as a transformative force, reshaping how brands…
Clarivoy & Treasure Data Launch Revolutionary CDP Solution for Automotive Dealerships
Clarivoy, the trusted leader in multi-touch attribution and advanced identity resolution, is teaming up with Treasure Data, the leading AI-powered customer…
#626: Building customer success instead of vendor lock-in with Toya Del Valle, Cornerstone
Is your business building true customer loyalty—or is it just locking customers into a system they can’t escape? Today, we’re…
#119 The Impact of Partnerships on Customer Experience
‘Duh’ was a common phase when I was an adolescent. Kids used it in a not-so-nice way to let the…
Unlocking car rental loyalty potential
Brands are perpetually in search of innovative ways to enhance customer engagement and drive loyalty. One often-overlooked avenue is the…
Data literacy enhances marketing effectiveness
The ability to understand and leverage data is no longer optional; it is essential. As the podcast transcript reveals, data…
Collaboration drives successful product launches
The successful launch of a product hinges not only on the quality of the product itself but also on the…
Leveraging contractors to demonstrate need for a full-time role
Within marketing teams, the challenge of maintaining productivity while facing budgetary constraints has become increasingly pronounced. Many organizations are grappling…
AI Integration Drives Enterprise Success
The integration of artificial intelligence (AI) into enterprise operations is becoming increasingly vital. Thus, the successful adoption of AI is…