Expert Advice for Marketing Leaders on MarTech, AI, & CX
Strategic insights for modern CMOs and leaders. Learn to align business goals, customer experience, and technology investments for long-term brand growth.
What if your AI system is working exactly as designed… and still making your business worse? If you can’t clearly measure AI performance, you can’t
confidently say it’s working. Many organizations deploy AI with strong
pilots and impressive dashboards but lack a consistent evaluation framework once the system is in production.
Getting buy-in from skeptical teams and what actually drives adoption
The MarTech landscape chart, once a useful if sprawling map, now resembles an abstract art piece where the individual logos are indiscernible. We’ve navigated the rise of digital, the shift to mobile, the data explosion, and the demand for accountability. Yet, the current inflection point driven by artificial intelligence feels fundamentally different. It’s not just another channel to manage or tool to adopt; it’s a foundational shift in how work gets done, how strategies are formulated, and how teams are structured.
In the modern enterprise, the term “agility” is ubiquitous. It’s a North Star for leadership, a buzzword in boardrooms, and a frequently unfulfilled promise for teams on the ground. We talk about breaking down silos, but our technology stacks often reinforce them.
Few stories embody this trial-by-fire ethos better than that of Lovesac and its founder, Shawn D. Nelson. What began with an oversized foam-filled “sac” built in a college apartment has evolved into a nearly billion-dollar, publicly-traded company redefining the furniture category.
The marketing landscape is in constant flux, and the talent pool that supports it must adapt just as quickly. For enterprise marketing leaders, understanding the nuances of this ever-evolving environment is crucial for building and maintaining a high-performing team.
Here are seven standout keynote speakers who consistently deliver practical, enterprise-grade insights across marketing technology, customer experience, and AI adoption.
This article was written by Greg Kihlström for Forbes Agency Council. Building agility into your team’s approaches can help your organization adapt to fast-changing conditions from within or even external ones. A key part of this that has benefited many of my consulting clients over the years is prioritizing a continuous improvement culture.
Sustainability is no longer a niche pursuit but a core business imperative. Consumers are increasingly conscious of the environmental impact of their purchasing decisions, and businesses must adapt to meet these evolving expectations. Belkin, a global leader in consumer electronics accessories, has taken this challenge head-on, demonstrating how a commitment to sustainability can be integrated into the very fabric of a company’s DNA
The third principle of priorities that I explore in my book, Priority is
Action is that, busy as we always are, there is always time to do the right
thing. It takes time to keep doing the wrong things, after all, and we owe
it to ourselves, our team members, our customers, and our company to do the right thing.
