Exploring the MarTech & CX Landscape
This article was written by Greg Kihlström for CMSWire. It’s a new year. Time to reconsider our priorities, set better goals and achieve more.
Perhaps your priorities are similar to last year, but you want to make more
progress toward your customer satisfaction strategies. Or perhaps it’s time to take a step back and take a look at all of the above.
Let’s face it, knowing that something is strategically important, timely,
or impactful matters, but it’s not the whole picture. If it were, I wouldn’t have written a whole book on the topic. The fact of the matter is,
we’re simply not getting enough impactful, timely, and worthy-of-priority work done. That’s what I explore in much greater detail in Priority is Action.
When most people hear the word “agility,” they think of Scrum boards, KPIs, or digital transformation. Mark DeCarlo thinks of something else entirely: comedy. More specifically, improvisational comedy—the art of thriving in chaos, saying “yes, and” instead of “no, but,” and listening deeply so the scene doesn’t fall apart. In DeCarlo’s world, agility isn’t a methodology—it’s a mindset.
The ability to forge strong partnerships is essential for success. The podcast discussion highlights the importance of building relationships, particularly between different teams within an organization, such as customer experience (CX) and data analytics. The speaker emphasizes that earning support from colleagues and leadership is not a matter of entitlement; it is a process that requires dedication, understanding, and a strategic approach to collaboration. Let’s explore the significance of earning support through strong partnerships and the impact it has on organizational success.
High-priority tasks play a crucial role in determining the success of a
project, initiative, or goal. As we delve into the six key dimensions that define these tasks, we gain valuable insights into effective
prioritization.
For agile brands, the fusion of agile methodologies with artificial intelligence (AI) is emerging as a game-changer. By embedding AI into their agile frameworks, brands can respond in real time to shifting consumer needs, optimize their marketing strategies, and drive innovation across all channels.
In this article, we discuss how predictive analytics helps identify market shifts, how to use data to align with future trends, and how scenario planning can prepare organizations for emerging opportunities or threats.
The significance of both customer experience (CX) and employee experience (EX) has become increasingly evident. As organizations strive to create a competitive edge, the integration of these two experiences emerges as a pivotal strategy. By understanding that satisfied employees lead to satisfied customers, businesses can foster a holistic environment that drives growth, loyalty, and innovation.
In the rapidly changing job market we are experiencing, particularly within the marketing sector, the ability to network effectively has become a crucial skill for professionals seeking to differentiate themselves amidst uncertainty. The podcast discussion highlights the complexities of the current economic landscape, characterized by the aftermath of the COVID-19 pandemic, shifting demand generation tactics, and a mixed outlook for investments as we approach 2025. As marketing professionals navigate this chaotic environment, leveraging personal and professional networks emerges as a vital strategy for standing out.
In marketing, the dynamics of hiring are subject to the whims of economic fluctuations, corporate strategies, and broader societal trends. Let’s explore the current state of hiring for marketers in an environment marked by volatility and uncertainty and shed light on how these factors are shaping the marketing job market and the implications for both job seekers and employers.
