Findem: The Evolving CMO Role: Navigating Compressed Tenure and Shifting Mandates
The Findem x CMO Huddles CMO Tenure Study 2026 serves as a critical call to action for executive leadership. The observed compression in CMO tenure signals…
Expert Mode: Your Martech Is Only as Good as Your Operating Model with Kate Dalbey, Qualified Digital
The tendency when a rollout stalls is to scrutinize the software. Was there a feature gap we missed? Is the UI clunky? Did the sales demo…
MarTech: How to build a marketing team with AI coworkers
This article was written by Greg Kihlström for MarTech. You’re likely deep into your 2027 planning these days, so headcount, budget, and the people needed to…
Contentful: The Agentic Web: Critical AI Questions for Marketing and CX Leadership
A recent study by Atlantic Re:think and Contentful surveyed 350 marketing decision-makers, revealing five critical areas demanding immediate, concrete answers to effectively integrate AI into enterprise…
Expert Mode: The Leader’s Blind Spot: Why the Behaviors You’re Proudest Of Might Be the Ones Silencing Your Team
Most leaders don’t recognize the moment their own defensiveness closes a door. “Defensiveness and ego rarely feel like that from the inside,” Cure says. The behavior…
Expert Mode: Building a Brand from the Inside Out with California Pizza Kitchen Co-Founder Rick Rosenfield
n a recent conversation for The Agile Brand podcast, I had the opportunity to speak with Rick Rosenfield, the co-founder of California Pizza Kitchen. His story,…
Lippincott: Navigating the Contradictions: Essential Strategies for the Modern CMO in 2026
CMO Outlook 2026, a global study of over 500 marketing leaders by Lippincott and Bloomberg Media reveals critical tensions that demand a reevaluation of marketing leadership:…
Expert Mode: Why Your Obsession with Short-Term Metrics is Quietly Destroying Your Brand
This conflict is the focus of Eric Ries’s latest work, Incorruptible. Ries, whose previous book The Lean Startup became a foundational text for a generation of…
