81 Market Research Statistics for 2026
81 market research statistics for 2026 on AI in research, consumer behavior, advertising, media, and buyer trends — compiled from 20 studies and fully sourced.
Vereigen Media: Precision and Profit: Re-architecting SaaS Demand Generation for 2026
The Vereigen Media SaaS Demand Generation Spend Analysis Report provides critical insights into the evolving investment and positioning strategies essential for maintaining scalable, profitable growth amidst…
TiVo: Fine-Tuned Value Viewing: Strategic Imperatives for Q4 2025 Video Trends
According to TiVo’s Q4 2025 Video Trends Report, as of Q4 2025, households access an average of over 10 video services, with monthly entertainment expenditures rising…
EY: Reclaiming Relevance: Sales and Marketing in an AI World
The EY State of Consumer Products Report 2026 highlights that while many companies pursue incremental optimization, true competitive advantage will stem from a structural redesign of…
The researcher of 2026: Human judgment in an AI-first world
By 2026, market research won’t be defined by tools, methodologies, or new data streams. It will be defined by something far simpler: the choices researchers make…
