EY: Reclaiming Relevance: Sales and Marketing in an AI World
The EY State of Consumer Products Report 2026 highlights that while many companies pursue incremental optimization, true competitive advantage will stem from a structural redesign of…
The researcher of 2026: Human judgment in an AI-first world
By 2026, market research won’t be defined by tools, methodologies, or new data streams. It will be defined by something far simpler: the choices researchers make…
