TiVo: Fine-Tuned Value Viewing: Strategic Imperatives for Q4 2025 Video Trends
According to TiVo’s Q4 2025 Video Trends Report, as of Q4 2025, households access an average of over 10 video services, with monthly entertainment expenditures rising…
EY: Reclaiming Relevance: Sales and Marketing in an AI World
The EY State of Consumer Products Report 2026 highlights that while many companies pursue incremental optimization, true competitive advantage will stem from a structural redesign of…
The researcher of 2026: Human judgment in an AI-first world
By 2026, market research won’t be defined by tools, methodologies, or new data streams. It will be defined by something far simpler: the choices researchers make…
