Choosing the right marketing metrics to evaluate success
How do you know if your marketing efforts are truly aligning with your
business goals? The answer lies in selecting the right marketing metrics to
evaluate success
What Marketers Should Know about the Changing Data Privacy Landscape
Data privacy has become a hot issue in today’s digital marketing world. With the increasing number of high-profile data breaches and the growing concerns of consumers about how their data is being used, businesses need to be fully aware of the evolving data privacy landscape.
Future-Proofing Your Marketing Data Collection Approach
As a marketer, collecting data is an essential part of your job. However, with technology and regulations constantly evolving, it’s imperative to future-proof your marketing data collection approach.
Aligning Marketing KPIs with Business KPIs
As a CMO or marketing leader, you are constantly striving to achieve and
measure success. In an effort to achieve that success, you may have defined a set of marketing key performance indicators (KPIs). But did you know that aligning your marketing KPIs with business KPIs can bring many benefits to your organization?
MarTech: North Star Goals for Category Leaders: Customer Lifetime Value Model
This article discusses why brands must adopt a customer lifetime value model as one of their primary organizational KPIs and the importance of creating long-term, loyal customers over continual customer churn from dissatisfied customers.