Latest Marketing Measurement Posts
Data-driven experimentation enhances marketing impact
Marketing strategies must go beyond traditional methods to remain effective. The integration of data-driven experimentation into marketing practices is not…
Data Visualization Enhances Customer Experience
In business, where customer expectations are continuously evolving, the importance of customer experience (CX) cannot be overstated. Organizations that prioritize…
Leveraging Event Data for Personalization in B2B Marketing
In the rapidly evolving landscape of B2B marketing, personalization has emerged as a critical strategy for brands seeking to engage…
Trusting AI for better ROAS
One key takeaway from the podcast is the increasing trust in artificial intelligence (AI) and automatic bidding algorithms for optimizing…
Maximizing SMS deliverability to reach audiences effectively
AI plays a crucial role in improving SMS message deliverability by reducing the chances of messages being falsely flagged as…