Latest Marketing Measurement Posts
Experimentation drives high impact growth
This article was based on the interview with Collin Crowell of Kameleeon and James McCormick by Greg Kihlström, MarTech keynote…
Healthcare marketing amidst compliance challenges and roadblocks
This article was based on the interview with Ray Mina of Freshpaint by Greg Kihlström for The Agile Brand with…
The user experience and customer retention in product marketing
This article was based on the interview with Jaxon Repp from HarperDB by Greg Kihlström for The Agile Brand with…
Strategic use of AI enables efficient marketing campaigns
This article was based on the interview with Diana Lee of Constellation by Greg Kihlström for The Agile Brand with…
The need for greater value in customer loyalty programs
This article was based on the interview with Andy Hermo of iSeatz by Greg Kihlström for The Agile Brand with…