#649: How to look at ROAS with Mitsu Kikuchi and Rocco Baldasarre of Shirofune
In digital advertising, are we chasing the wrong metrics? While short-term ROAS might look impressive, are we missing the bigger picture—whether those customers actually return? What…
Test and learn from others
Improving conversion rates is not merely a desirable goal; it is a necessity. As businesses strive to capture the attention of their target audiences, the need…
Measuring Out-of-Home Advertising
As digital channels often dominate discussions about advertisement measurement, the significance of out-of-home (OOH) advertising is being increasingly recognized—not just as a supplementary channel but as…
#647: Achieving retail media success with Ben Dutter, Power Digital
Retail media plays a critical role, but are advertisers wasting money without realizing it? Many brands are spending big on retail media ads—but how many of…
Empathy drives impactful marketing campaigns
Some of the most successful marketing campaigns are those that resonate deeply with audiences on an emotional level. This sentiment was echoed in a recent podcast…
Synthetic responses enhance market research efficiency
The integration of artificial intelligence (AI) into market research is not merely a trend; it represents a fundamental shift that is reshaping how brands understand and…
Accelerated insights enhance marketing effectiveness
The ability to derive insights from data quickly and effectively is paramount for marketers. The integration of advanced analytics with experimentation capabilities allows marketers to connect…
Improving Conversions Through Data Insights
The quest for improved conversion rates has become a paramount goal for businesses. The ability to convert website visitors into customers is not merely a numbers…
