The Impact of Generative AI on Marketing Teams
Thanks to generative AI tools, teams can now work more efficiently, with greater speed and accuracy, and with less human error.
Continuous improvement and applying it to marketing
Continuous improvement is a process of constantly enhancing and refining
marketing strategies to achieve maximum efficiency and effectiveness. This approach allows marketers to stay competitive in the ever-changing landscape of the industry and ensure that they are consistently delivering value to their customers.
Aligning Marketing KPIs with Business KPIs
As a CMO or marketing leader, you are constantly striving to achieve and
measure success. In an effort to achieve that success, you may have defined a set of marketing key performance indicators (KPIs). But did you know that aligning your marketing KPIs with business KPIs can bring many benefits to your organization?
Continuous improvement is key to marketers’ success
The world of marketing—and business as a whole—continues to evolve and keep us all on our toes. With continual technology transformation, shifting consumer behaviors, and rising consumer expectations, continuous improvement offers a way to stay a step ahead of the potential chaos.
Continuous improvement is the process of constantly analyzing and refining marketing strategies to optimize performance and increase success.
The 3 types of Project Management Offices (PMOs)
Let’s look at the three types of Project Management Offices which each have a different type of relationship with teams. Understanding the differences
can help you select the right fit for your organization’s unique needs.
A review of the components of project management
Project management is a crucial part of any business operation. It involves
the planning, coordination, and execution of tasks and resources to achieve
specific goals and objectives. The success of a project heavily depends on
the effective management of different knowledge areas.
Fast Company: Aligning marketing operations with your marketing strategy
This article was written by Greg Kihlström for Fast Company Executive
Board. When MOps is used effectively, it can provide the structure and
governance to ensure you are starting, executing, and analyzing your
marketing initiatives in the best possible manner.
Indian Management: A win-win situation
This article was written by Greg Kihlström for Indian Management. You can view the article in full here. By focusing on both the needs of your
customers, as well as those of your employees, you can ensure that
everyone’s best interests are taken into consideration when making
decisions or driving forward key initiatives within your organisation.
Successfully achieving an agile martech strategy
As a marketer in today’s digital age, it can be difficult to keep up with
the ever-evolving marketing technology (martech) landscape. New processes, tools and strategies evolve quickly, making it challenging for marketers to remain viable in this competitive space. However, tackling martech goals
doesn’t have to seem impossible!
Key differences between Marketing Operations and a PMO
This article will explore the key differences between these two disciplines in order to help organizations determine which approach best meets their needs