Expert Mode: Taming the Data Chaos for Smarter Customer Engagement
As marketing leaders, we are drowning in more customer data than ever before, yet a truly coherent, actionable view of the customer remains stubbornly elusive for…
Expert Mode: The SMB Marketing Paradox: Why More Spending Leads to Less Confidence
For B2B marketers looking to serve the SMB market, understanding their reality is not just beneficial—it’s paramount. The current landscape presents a fascinating paradox. While SMBs…
Expert Mode: Why Your Next Big Brand Play Might Be on the Street Corner
In the relentless pursuit of growth, the enterprise marketing playbook has become remarkably consistent. We are armed with sophisticated AI models, programmatic advertising platforms, and an…
#766: Square CMO Lindsey Irvine on connecting with customers through community-driven storytelling
Today, we’re going to talk about how a brand can cut through an increasingly crowded market by turning its most loyal customers into its most powerful…
MarTech: B2B marketers have a chance to close the small business confidence gap
This article was written for MarTech by Greg Kihlström. SMBs are spending more on marketing but growing less confident in results, creating an opportunity for B2B…
