#76: Targeting B2B buyers like B2C consumers with Mark Connon, Bombora
Today, we’re going to talk about why B2B advertising has historically lagged behind its B2C counterpart in audience targeting and activation. We’ll explore the challenges of working with fragmented data and the new opportunities that are emerging to create highly…
#75: Alconost CCO Ilya Spiridonov on prioritizing localization in the B2B marketing funnel
Today, we’re going to talk about navigating the complexities of global expansion. We’ll get into the strategic decisions leaders have to make when localizing content, such as where to spend the budget for maximum impact, and the critical choice between…
#74: Maximizing the value of your partnerships with Peter Fogelsanger
Peter is a seasoned partner executive and partner program consultant. He provides fractional consulting and program advisory services to growth companies. Current engagements include several early-stage PE or VC backed startups. Prior to consulting, Peter was founding Head for Partnerships…
#73: AI in the ‘real economy’ with Bassem Hamdy, Briq
Today, we’re going to talk about the practical, powerful, and often overlooked application of AI in what some call the ‘real economy’—the foundational industries that build and make our world. We’ll explore how AI-powered digital workers are moving beyond the…
#72: Concept to acquisition with Chris Tilkov, DocuSketch
Joining me today is Chris Tilkov, General Manager at DocuSketch, an automated estimation and documentation platform that helps homeowners rebuild after natural disasters. Before joining DocuSketch, Chris founded AskAiME, a platform that was successfully acquired. But his journey didn’t start…
#71: Optimizing the handoff between marketing and sales with Gabe Lullo, Alleyoop
Today, we’re going to talk about one of the most persistent and costly problems in B2B: the handoff from marketing to sales. We’ll explore why the traditional MQL model often fails, creating friction and wasting budget, and how a more…
#70: Marketing measurement and the dark funnel with Chris Golec, CEO of Channel 99
Today, we’re going to talk about the massive blind spot in most B2B marketing measurement: the ‘dark funnel’ where prospects engage with content and ads but never click. We’ll explore how AI-powered attribution is finally shining a light on this…
#69: How AI is Transforming Project Management with Alan Mosca, nPlan
Today, we’re going to talk about how AI is transforming project management and enabling true agility in industries that haven’t traditionally been known for their rapid pace of change. To help me discuss this topic, I’d like to welcome, Alan…
#68: Improving lead quality with Derek Gerber, Power Digital
Today, we’re going to talk about why so many B2B marketers are still struggling with poor lead quality, and what they can do to fix it. To help me discuss this topic, I’d like to welcome Derek Gerber, Director of…
#67: CMOs are shaping the messaging and the markets with Monica Kumar, Extreme Networks
Is the Chief Marketing Officer becoming the Chief Market Officer? Are CMOs now responsible not just for messaging to the market, but for actively shaping and creating it? Agility requires not just reacting to market changes, but anticipating…
#66: Building a culture of AI innovation with Michael Domanic, UserTesting
Is your organization truly AI-powered, or are you just slapping a little GenAI onto existing processes? Agility requires embracing experimentation and empowering teams to rapidly iterate, especially when integrating transformative technologies like…
#65: Transforming CX with AI plus People, Processes, and Platforms, with John Durocher, Calix
Are your people, processes, and platforms delivering value or to drive better customer experiences, or are they—and your CX—disconnected and siloed? Agility requires a willingness to adapt and evolve, as well as a deep understanding of how…