#58: Interfaces that generate joy, with Dominik Angerer, Storyblok
Is it possible for enterprise marketing technology to actually spark joy? Or are we all just resigned to a future…
#57: Supply chain as competitive advantage with Salvatore Lombardo, Coupa
Is your supply chain a competitive advantage, or your biggest liability waiting to be exposed? Agility requires preparing for the…
#56: Building a global B2B marketing strategy with Sangeeta Prasad, Slalom
What’s harder—building a global marketing strategy from scratch, or educating your organization on why it matters in the first place?…
#55: AI and small businesses with Aparna Khurjekar, Verizon Business
We’re seeing a fascinating paradox: while everyone’s talking about AI’s impact on Big Tech, it’s quietly revolutionizing small businesses. Is…
#54: Building a world-class brand from scratch with Maria Winans, Kyndryl
What if rebranding wasn’t just about a new logo and tagline, but about transforming an 80,000-person company’s entire culture and…
#53: Creating brands and categories in regulated industries, with Kristin Russel, Symplr
Can a brand in a highly regulated industry stand out without stepping outside the lines? Today we’re going to talk…
#52: Navigating the effect of AI on marketing jobs and the job market with Sue Keith, Landrum Talent Solutions
This episode is brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions. …
#51: Readying an AI-augmented workforce with John Munsell, Bizzuka
Everyone listening that is already in the workforce, from entry level positions to leaders has had to learn at least…
#50: REPLAY: Data-driven decision-making in B2B marketing and sales with Kunal Mangal, Verizon Business Group
Making intelligent decisions is critical for all businesses, but relying on good information is becoming more critical than relying on…
#49: Adapting your B2B marketing playbook at the speed of AI, with Victoria Blackwell, G2
Agility today means adapting your marketing playbook at the speed of AI—experimenting fast, learning faster, and never assuming yesterday’s tech…
#48: REPLAY: B2B Brand Stories with Tiffany Grinstead, Nationwide Insurance
We aired this episode a little while ago but wanted to share it again because we think there are some…
#47: The power of AI in UX research and design with Jason Bowman, The Office of Experience
How does a B2B brand maintain speed and agility in the area of UX design, where it has often taken…