#68: Improving lead quality with Derek Gerber, Power Digital
Today, we’re going to talk about why so many B2B marketers are still struggling with poor lead quality, and what…
#67: CMOs are shaping the messaging and the markets with Monica Kumar, Extreme Networks
Is the Chief Marketing Officer becoming the Chief Market Officer? Are CMOs now responsible not just for messaging to the…
#66: Building a culture of AI innovation with Michael Domanic, UserTesting
Is your organization truly AI-powered, or are you just slapping a little GenAI onto existing processes? Agility requires embracing experimentation…
#65: Transforming CX with AI plus People, Processes, and Platforms, with John Durocher, Calix
Are your people, processes, and platforms delivering value or to drive better customer experiences, or are they—and your CX—disconnected and…
#64: Successful AI adoption requires human ingenuity, with Nickole Brown, Cella by Randstad Digital
Is the hype around AI in marketing finally starting to match reality, or are we still just scratching the surface…
#63: Marketing in a world of agent to agent transactions with Mathieu Dhondt, EPAM
Today we’re going to talk about how GenAI is reshaping the way we think about customer experience, automation, and personalization…
#62: B2B CX and the Evolving B2B Customer with Rajesh Sankaran
Agility requires a deep understanding of evolving customer expectations and the ability to adapt quickly to meet those needs, especially…
#61: How agentic AI can transform B2B event marketing with Travis Cushing, CPO of RainFocus
Today, we’re going to talk about the rise of agentic AI and its potential to revolutionize B2B marketing, particularly in…
#60: Anticipating and adapting to change with Kathleen Pomento, ProcureAbility
Agility requires not only adapting to change but also anticipating it. This means understanding the evolving needs of your customers…
#59: Maintaining customer centricity by knowing when to automate with Jeanne Duca, BCN
With customer centricity being top of mind, is the rush to automate and hyper-personalize making things better or is it…
#58: Interfaces that generate joy, with Dominik Angerer, Storyblok
Is it possible for enterprise marketing technology to actually spark joy? Or are we all just resigned to a future…
#57: Supply chain as competitive advantage with Salvatore Lombardo, Coupa
Is your supply chain a competitive advantage, or your biggest liability waiting to be exposed? Agility requires preparing for the…