#64: Successful AI adoption requires human ingenuity, with Nickole Brown, Cella by Randstad Digital
Is the hype around AI in marketing finally starting to match reality, or are we still just scratching the surface of its true potential? Agility requires a willingness to experiment with new technologies like AI, but it also demands a…
#63: Marketing in a world of agent to agent transactions with Mathieu Dhondt, EPAM
Today we’re going to talk about how GenAI is reshaping the way we think about customer experience, automation, and personalization — and what it means for the future of marketing. To help me discuss this topic, I’d like to welcome…
#62: B2B CX and the Evolving B2B Customer with Rajesh Sankaran
Agility requires a deep understanding of evolving customer expectations and the ability to adapt quickly to meet those needs, especially in the complex B2B landscape. It also demands breaking down silos between marketing, sales, and customer service…
#61: How agentic AI can transform B2B event marketing with Travis Cushing, CPO of RainFocus
Today, we’re going to talk about the rise of agentic AI and its potential to revolutionize B2B marketing, particularly in event marketing. To help me discuss this topic, I’d like to welcome, Travis Cushing, Chief Product Officer at RainFocus.
#60: Anticipating and adapting to change with Kathleen Pomento, ProcureAbility
Agility requires not only adapting to change but also anticipating it. This means understanding the evolving needs of your customers and the broader market landscape, and adjusting your strategies accordingly. Today, we’re going to talk about…
#59: Maintaining customer centricity by knowing when to automate with Jeanne Duca, BCN
With customer centricity being top of mind, is the rush to automate and hyper-personalize making things better or is it making customers feel less connected to their favorite brands? Agility requires keeping the human elements of empathy and…
#58: Interfaces that generate joy, with Dominik Angerer, Storyblok
Is it possible for enterprise marketing technology to actually spark joy? Or are we all just resigned to a future of clunky interfaces and frustrating workflows? Agility requires adaptable technology and empowered teams. It also requires a…
#57: Supply chain as competitive advantage with Salvatore Lombardo, Coupa
Is your supply chain a competitive advantage, or your biggest liability waiting to be exposed? Agility requires preparing for the unpredictable, especially when your brand’s ability to deliver hinges on global events that are entirely out of your…
#56: Building a global B2B marketing strategy with Sangeeta Prasad, Slalom
What’s harder—building a global marketing strategy from scratch, or educating your organization on why it matters in the first place? Today’s guest has done both—twice. Sangeeta Prasad is the Chief Marketing Officer of Slalom, a global…
#55: AI and small businesses with Aparna Khurjekar, Verizon Business
We’re seeing a fascinating paradox: while everyone’s talking about AI’s impact on Big Tech, it’s quietly revolutionizing small businesses. Is this a sign that SMBs are more agile and adaptable than their enterprise counterparts, or is something.
#54: Building a world-class brand from scratch with Maria Winans, Kyndryl
What if rebranding wasn’t just about a new logo and tagline, but about transforming an 80,000-person company’s entire culture and strategy? What if brand became one of your most valuable tools for business reinvention? Today, I’m joined by Maria…
#53: Creating brands and categories in regulated industries, with Kristin Russel, Symplr
Can a brand in a highly regulated industry stand out without stepping outside the lines? Today we’re going to talk about how to create memorable brands and even new categories—within established and often highly regulated sectors like healthcare…