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The pressure is on for Chief Marketing Officers. They are expected to take their organizations to new heights – especially during this time of economic uncertainty and budget cuts. Yet, marketers are still expected to get results with fewer resources, and they can’t do this all alone. CMOs need a team beneath them to empower them, build them up, and work together to create innovative solutions that market their company despite limited resources.
Today we’re going to talk about how CMOs can build high-performing marketing teams amidst cuts and rising demands.
To help me discuss this topic, I’d like to welcome Allison Breeding, CMO at Apptio, which was recently acquired for $4.6B by IBM, in part due to some of Allison’s teams marketing skills!
Today we’re going to talk about what it takes to build a memorable B2B brand, creating new categories in established industries, and the latest trends in demand generation amidst increased automation, demands for self-service tools, and more.
To help me discuss these topics, I’d like to welcome Kristin Russel, Chief Marketing Officer at Symplr.
New customers want to hear success stories from previous customers – and nowhere is this more prevalent than in a B2B environment. When it comes to creating customer stories, Go-to-Market or GTM teams struggle to find a solution that is both cost-and time-effective leaving these teams with a shortage of customer examples to use. The need for customer proof to be readily available in ample quantities has become apparent as more decisions are based on this key factor early on in the buyer journey.
Today we’re going to talk about the importance of customer stories and how B2B marketers and sales teams can more easily and readily get great customer examples they can share.
To help me discuss this topic, I’d like to welcome Evan Huck, CEO and Co-Founder at UserEvidence.
Today we’re going to talk about using personalization to create more engaging and inspiring stories for B2B brands.
To help me discuss this topic, I’d like to welcome Tiffany Grinstead, Vice President – Personal Lines Marketing at Nationwide Insurance.
It is crucial for teams to have a common goal. This means that all team members must agree on the destination they are aiming to reach. Just like in any relationship, over-communication is key. By continuously discussing and clarifying the final goal, teams can ensure that everyone is on the same page and working towards the same objective.
Today we’re going to talk about maintaining agility in teams, and the AI maturity that leaders in the B2B enterprise space should be striving to achieve in the months ahead.
To help me discuss this topic, I’d like to welcome Tommi Marsans, Marketing Technology Strategist at Verizon Business Group.
Today we’re going to talk about why customer journey mapping matters, and how it can improve customer loyalty, and drive other customer and business outcomes.
To help me discuss this topic, I’d like to welcome Percy Rose, Customer Success Strategy Executive, Hewlett Packard Enterprise.
Today we’re going to talk about B2C expectations in a B2B world and how consumer expectations can be managed and even exceeded in a B2B environment. To help me discuss this topic, I’d like to welcome Chris Costello, Executive Vice President, Worldwide Strategic Accounts at Amazon Business.
