#29: AI as a collaborative teammate with Shannon Duffy, Asana
What if AI could be your invaluable sidekick? Imagine fraying up hours of your day by letting AI handle the repetitive tasks so you can focus on the big picture. Is your team ready to make that shift and how…
#28: Discussing the marketing jobs market with Sue Keith, Landrum Talent Solutions
How elections, the economy, and AI are affecting job seekers and hiring managers
#27: Overcoming data silos with Brian Gates, RainFocus
Welcome to today’s episode where we’re going to talk about event data and personalized marketing with Brian Gates, SVP of Industry Strategy at RainFocus. We’ll explore how great data can drive marketing strategies, the balance between personalization and privacy, and…
#26: Creating B2B content that engages and converts with Ryan Estes, Co-Founder of Wildcast
In B2B marketing, creating content that not only engages but also converts is crucial. Today, we’re joined by Ryan Estes, Co-Founder of Wildcast, who has leveraged podcasting as a powerful tool in this realm. He’ll share insights into prioritizing ideas,…
#25: Customer-led growth with Elisabeth Zornes, Chief Customer Officer,Autodesk
Today we’re going to talk about the strategies for driving customer-led growth with Elisabeth Zornes, Chief Customer Officer at Autodesk. We’ll explore how converging customer-facing departments enhance customer success and the role of technology…
#25: Customer-led growth with Elisabeth Zornes, Chief Customer Officer, Autodesk
Today we’re going to talk about the strategies for driving customer-led growth with Elisabeth Zornes, Chief Customer Officer at Autodesk. We’ll explore how converging customer-facing departments enhance customer success and the role of technology in shaping these experiences.
#24: Telling a unified story across diverse audiences and product portfolios with Ajay Kumar, CMO at ManageEngine
Welcome to today’s episode where we will explore how to tell a unified story while marketing several products to several audiences. Joining us is Ajay Kumar, Head of Global Marketing and Chief Evangelist at ManageEngine, to discuss this and more.
#23: B2B Marketing in the Tech Sector with Polly Traylor, Komprise
In an ever-evolving B2B landscape, marketing strategies, and communications are continually adapting to meet customers’ changing demands, especially in tech-driven sectors. Joining us today is Polly Traylor, Senior Director of Marketing Communications and Content at Komprise, who brings deep insights…
#22: Better CX through conversation intelligence with Eric Williamson, CMO at CallMiner
Today we’re going to talk about using speech analytics data to enable better B2B marketing and a better customer experience. To help me discuss this topic, I’d like to welcome …
#21: Doing B2B SEO right with Sam Dunning, Breaking B2B
Today we’re going to talk about the ins and outs of B2B SEO, why it’s so important to do right, and the role of AI in the future of search. …
#20: Greater compliance equals greater trust with Jordan Sher, Drata
In today’s digital ecosystem, data compliance and privacy are more than just legal requirements; they’re critical components of customer trust and brand reputation, especially for B2B marketers. To navigate these waters and understand the intersection of compliance, technology, and customer…
#19: The Great Hesitation with Sue Keith, Landrum Talent Solutions
In this special episode, brought to you by Landrum Talent Solutions, formerly Ceres Talent, a national recruiting firm specializing in marketing and HR positions, we’re going to talk about a few things. Remember the Great Resignation? Well now, it’s more…