S1 | 4: B2B Brand Stories with Tiffany Grinstead, Nationwide Insurance
Today we’re going to talk about using personalization to create more engaging and inspiring stories for B2B brands. To help me discuss this topic, I’d like to welcome Tiffany Grinstead, Vice President – Personal Lines Marketing at Nationwide Insurance.
Teamwork and trust drive success
It is crucial for teams to have a common goal. This means that all team members must agree on the destination they are aiming to reach. Just like in any relationship, over-communication is key. By continuously discussing and clarifying the…
S1 | #3: Team agility and AI maturity with Tommi Marsans, Verizon Business Group
Today we’re going to talk about maintaining agility in teams, and the AI maturity that leaders in the B2B enterprise space should be striving to achieve in the months ahead. To help me discuss this topic, I’d like to welcome…
S1 | #2: Better Customer Journey Mapping with Percy Rose, Hewlett Packard Enterprise
Today we’re going to talk about why customer journey mapping matters, and how it can improve customer loyalty, and drive other customer and business outcomes. To help me discuss this topic, I’d like to welcome Percy Rose, Customer Success Strategy…
S1 | #1: B2C Expectations in a B2B World with Chris Costello, Amazon Business
Today we’re going to talk about B2C expectations in a B2B world and how consumer expectations can be managed and even exceeded in a B2B environment. To help me discuss this topic, I’d like to welcome Chris Costello, Executive Vice…