Expert Mode: Beyond Insight—The Rise of Agentic AI in Commerce Execution
Most enterprise marketing leaders I speak with aren’t suffering from a lack of information. They know which competitor is eating their lunch on a key search…
Expert Mode: Balancing the Human Touch and AI to Cure Choice Paralysis
We’ve spent the better part of two decades optimizing for efficiency, reducing friction, and A/B testing our way to incremental gains. We’ve given consumers more choice…
Expert Mode: The 360-Degree Brand: Thriving at the Intersection of Media and the Creator Economy
The once-clear lines separating a brand, a publisher, and a creator have become increasingly, and perhaps permanently, blurred. This isn’t a future-state problem; it’s the operating…
Expert Mode: Your AI is Only as Good as Your Data From Five Years Ago
True marketing agility isn’t just about making faster decisions; it’s about having a foundational trust in the information that fuels those decisions. It’s about building an…
Expert Mode: The Visual Imperative in B2B: Moving Beyond Spreadsheets to Scalable Creativity
This article was based on the interview with Emma Robinson , Head of B2B Marketing at Canva by Greg Kihlström, AI and MarTech keynote speaker for…
Expert Mode: From Purpose to Paycheck: The Architecture of an Enterprise CX Transformation
This is the story of how CIBC, one of Canada’s largest financial institutions, undertook such a transformation. Over the course of a decade, they moved from…
Expert Mode: Beyond the Score—How AI Reframes the Role of the CX Leader
For years, the Net Promoter Score (NPS) has been the North Star for customer experience programs. We’ve built dashboards, tied bonuses to it, and presented its…
Expert Mode: The AI Accountability Gap and the Future of Brand Trust
Across the enterprise, marketing leaders are under immense pressure to deploy AI, automate processes, and unlock the efficiencies promised by an agentic workforce. We are moving…
