Expert Mode: The Agentic Future of Marketing
The marketing technology landscape continues to evolve at a rapid pace. Artificial intelligence is no longer a futuristic concept, but a tangible force reshaping how marketers…
Expert Mode: Navigating the Complexities of Marketing Procurement Services
Procurement plays a vital role in ensuring businesses can secure the goods and services they need to operate efficiently and effectively. However, the procurement services industry…
How Marketers Can Use Agentic AI to Improve Marketing Operations
Marketing operations are evolving rapidly with the advent of Agentic AI. This article presents expert insights on how marketers can harness this technology to streamline processes…
MarTech: Why the future of marketing depends on a smarter MOps function
This article was written by Greg Kihlström for MarTech. Marketing operations (MOps) has evolved far beyond its early role of managing spreadsheets, technical integrations and last-minute…
15 Pro Tips for Enhancing Cross-Channel Marketing Collaboration and Customer Experience
Effective cross-channel marketing collaboration is crucial for delivering exceptional customer experiences. This article presents expert-backed strategies to enhance teamwork and streamline processes across marketing channels.
Forbes: Planning Your Content Operations For Successful Personalization
This article was written by Greg Kihlström for Forbes Agency Council. As organizations increasingly shift toward personalized marketing strategies, ensuring that your content operations are well-planned…
CXO Magazine: The Importance of Customer Journey Governance
The following was written by Greg Kihlström for CXO Magazine. As an advisor and consultant to enterprise organizations, I have seen firsthand the importance of customer…
Partners in CJO: the teams that make journey orchestration successful
To achieve success with customer journey orchestration, a marketing team must collaborate with several other teams within a company.
