CXO Magazine: The Importance of Customer Journey Governance
The following was written by Greg Kihlström for CXO Magazine. As an advisor and consultant to enterprise organizations, I have seen firsthand the importance of customer…
Partners in CJO: the teams that make journey orchestration successful
To achieve success with customer journey orchestration, a marketing team must collaborate with several other teams within a company.
Forbes: The Time To Formalize An Approach To AI Adoption Is Now
This article was written for Forbes Agency Council by Greg Kihlström. As an advisor to organizations navigating the incorporation of AI into their marketing teams, I’d…
Embracing AI in marketing operations
Marketing operations (MOps) play a pivotal role in bridging the gap between various functions within an organization. This role has evolved significantly, especially with the advent…
MarTech: Ethical considerations for AI adoption in MOps
This article was written by Greg Kihlström for MarTech. AI-powered tools and techniques can enhance efficiencies, personalization and data-driven decision-making. However, implementing them in your organization…
MarTech: Implementing AI into MOps, from campaign launch to refinement and optimization
AI brings a paradigm shift to campaigns by weaving together data from disparate sources to build personalized experiences
CustomerThink: Elevating the Customer Experience with a Continuous Improvement Approach
Continuous improvement in customer experience (CX) is paramount for organizations aiming to maintain their edge when competition is fiercer than ever. With consumers having unprecedented access…
Slow Down to Speed Up: A Strategic Approach to Implementation
The rapid evolution of artificial intelligence (AI) has captured the imagination of many executives and organizations. The excitement surrounding tools like ChatGPT and other large language…
