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Brand voice is crucial in content creation, especially in today’s digital landscape where brands are constantly vying for the attention of consumers. In the podcast interview, the host and guest are discussing the impact of generative AI on content creation, the importance of brand voice is emphasized as a key component of creating good content. The conversation highlights how brands need to ensure that the content produced by AI reflects their unique voice and tone to resonate with their audience effectively.
Generative AI, also known as a type of artificial intelligence (AI) that can generate content, has become increasingly popular in recent years. With the rise of platforms like Writerly and others, it has become easier than ever to create content using AI. However, with this ease of use comes the potential for misuse and mediocre content. In this essay, we will explore the proper use of generative AI and how it can be leveraged to create high-quality, on-brand content.
Who among us hasn’t heard this phrase, or even uttered ourselves from time to time: “but that’s the way we’ve always done it.” After all, there is comfort in familiarity, and as someone who spends a lot of time in the area of marketing operations, there is efficiency when processes are repeated.
Experimentation drives high impact growth by enabling companies to optimize their strategies, align their teams, and make data-driven decisions. In today’s fast-paced business landscape, companies need to constantly innovate and adapt to stay competitive. Experimentation allows organizations to test new ideas, gather insights, and make informed decisions that drive growth.
This article was written by Greg Kihlström for MarTech. Learn the
essentials of feedback loops, experimentation and agility to deliver
continuous improvement in customer journey operations.
Effective leadership is essential in supporting an organization’s customer journey orchestration efforts.
Leadership is about empowering others. This is a concept that is often overlooked or misunderstood in many organizations. However, it is a crucial aspect of effective leadership.
Outsourcing has become a popular strategy for businesses looking to
streamline their operations and improve efficiency. By entrusting certain
tasks to external service providers, companies can focus on their core
competencies and allocate resources more effectively. One area that is
commonly outsourced is customer experience, including customer service and
support. However, like any business decision, outsourcing comes with its
own set of risks and challenges.
Business Process Outsourcing (BPO) refers to the practice of one company hiring another company to handle essential functions of the primary company. This can include customer service, contact center operations, trust and safety, finance and accounting, and more. When implemented well, BPO can offer several benefits for businesses, particularly larger and enterprise organizations.
Artificial intelligence enables efficient marketing campaigns by automating and streamlining various aspects of content creation and distribution. This is particularly beneficial for regulated industries, such as pharmaceuticals, where compliance and accuracy are crucial.
