#794: LiveRamp CMO Jessica Shapiro on building brand trust while automating at scale

#794: LiveRamp CMO Jessica Shapiro on building brand trust while automating at scale

Jan 7, 2026

Today, we’re going to talk about the unexpected paradox of the AI revolution. As artificial intelligence becomes more capable of creating, personalizing, and automating customer interactions at scale, the most critical differentiator for a business isn’t a better algorithm, but…

The Agile Brand with Greg Kihlström

#793: PAN Communications CMO Mark Nardone on 2026 predictions and staying ahead of GEO

Jan 5, 2026

Today, we’re going to talk about how generative AI is creating a new layer between your brand and your customers, changing how they discover information and what they trust. We’ll explore the surprising new balance of power between owned media…

#792: Replay: Increasing speed to insights with Sid Banerjee, Medallia

#792: Replay: Increasing speed to insights with Sid Banerjee, Medallia

Jan 2, 2026

As the year wraps up, we are replaying some of our favorite conversations from 2025, including this one!What could your CX teams do to strategically move your brand forward if …

#791: Replay: Lovesac CEO Shawn D. Nelson on building a resilient brand in an uncertain world

#791: Replay: Lovesac CEO Shawn D. Nelson on building a resilient brand in an uncertain world

Dec 31, 2025

As the year wraps up, we are replaying some of our favorite conversations from 2025, including this one!What if bankruptcy, a global financial crisis, and other hurdles along the way …

#790: Replay: Building stronger customer relationships using AI with Noah Zamansky, Stitch Fix

#790: Replay: Building stronger customer relationships using AI with Noah Zamansky, Stitch Fix

Dec 29, 2025

As the year wraps up, we are replaying some of our favorite conversations from 2025, including this one!AI can create immersive, human-centric experiences that not only drive sales but also …

The Agile Brand with Greg Kihlström

#789: Replay: What happens to your KPIs when both CLV and Customer Acquisition Costs rise? With Jamie Domenici, Klaviyo

Dec 26, 2025

As the year wraps up, we are replaying some of our favorite conversations from 2025, including this one!Customer lifetime value is a critical KPI, but with customer acquisition costs rapidly …

#788: Year-end review with Greg Kihlström, The Agile Brand

#788: Year-end review with Greg Kihlström, The Agile Brand

Dec 24, 2025

Let’s take a look back at some of the overall themes discussed and point out a few highlights for me. I won’t be able to highlight everything of course but I found 5 themes really interesting. And, I won’t lie…

#787: Tray.ai’s Stephen Stouffer on AI adoption and why marketers should care about the integration layer

#787: Tray.ai’s Stephen Stouffer on AI adoption and why marketers should care about the integration layer

Dec 22, 2025

Today, we’re going to talk about the single biggest, and often overlooked, blocker to enterprise AI adoption: the integration layer. While everyone is focused on the models and the applications, the legacy infrastructure underneath is preventing companies from moving beyond…

#786: Thrad CEO Andrea Tortella on advertising in your conversational AI

#786: Thrad CEO Andrea Tortella on advertising in your conversational AI

Dec 19, 2025

Today, we’re going to talk about a potentially significant shift in digital marketing: the collision of conversational AI and advertising. As large language models become the new interface for information and interaction, brands are facing a critical question—how do you…

The Agile Brand with Greg Kihlström

#785: Avaya CTO David Funck on building persistent memory of the customer with AI

Dec 17, 2025

Today, we’re going to talk about breaking down the silos between our AI systems. We’ll explore a concept that promises to give our AI a persistent memory, allowing different models and platforms to share context and build a truly continuous,…

The Agile Brand with Greg Kihlström

#784: Monday.com Global Creative Director Robbie Ferrara on clarifying the benefits of AI

Dec 15, 2025

Today, we’re going to talk about what it takes to break the mold of traditional B2B marketing, particularly in the age of AI. We’ll explore how brands can move beyond feature-focused messaging to create genuine emotional resonance and build a…

#783: Typeface CMO Jason Ing on the paradox of hyper personalization and brand consistency

#783: Typeface CMO Jason Ing on the paradox of hyper personalization and brand consistency

Dec 12, 2025

Today, we’re going to talk about resolving one of the biggest paradoxes in modern marketing: achieving hyper-personalization at massive scale, without sacrificing brand governance and consistency. We’ll explore how generative AI is moving from a creative novelty to a core…

The Agile Brand Guide®
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