Category: The Agile Brand with Greg Kihlström

Today, we’re going to talk about the nuanced reality of Retail Media Networks. They represent one of the biggest shifts in marketing, but many brands are finding that the playbook from traditional digital advertising doesn’t quite translate. We’ll explore why…

Today, we’re going to talk about the intersection of marketing and human psychology. We’ll explore how understanding cognitive biases and behavioral science isn’t just an academic exercise, but a critical tool for creating more effective customer experiences, more persuasive messaging,…

Today, we’re going to talk about how AI is fundamentally rewriting the playbook for marketing—from how customers discover brands in the first place, to the very nature of content creation, and the operational realities of building a team and a…

Today, we’re going to talk about a paradox that’s likely keeping many marketing leaders up at night: the massive increase in global ad spend versus the startling drop in marketing impact. It’s what Shutterstock’s latest research calls the “impact gap,”…

Today, we’re going to talk about how agentic AI is quietly becoming the new gatekeeper between brands and consumers, radically changing e-commerce discovery and purchase behavior, especially in the CPG and retail space. To help me discuss this topic, I’d…

Today, we’re going to talk about the unexpected paradox of the AI revolution. As artificial intelligence becomes more capable of creating, personalizing, and automating customer interactions at scale, the most critical differentiator for a business isn’t a better algorithm, but…

Today, we’re going to talk about how generative AI is creating a new layer between your brand and your customers, changing how they discover information and what they trust. We’ll explore the surprising new balance of power between owned media…

As the year wraps up, we are replaying some of our favorite conversations from 2025, including this one!What could your CX teams do to strategically move your brand forward if …

As the year wraps up, we are replaying some of our favorite conversations from 2025, including this one!What if bankruptcy, a global financial crisis, and other hurdles along the way …

As the year wraps up, we are replaying some of our favorite conversations from 2025, including this one!AI can create immersive, human-centric experiences that not only drive sales but also …

As the year wraps up, we are replaying some of our favorite conversations from 2025, including this one!Customer lifetime value is a critical KPI, but with customer acquisition costs rapidly …

Let’s take a look back at some of the overall themes discussed and point out a few highlights for me. I won’t be able to highlight everything of course but I found 5 themes really interesting. And, I won’t lie…