Category: The Agile Brand with Greg Kihlström

Today, we’re going to talk about a potentially significant shift in digital marketing: the collision of conversational AI and advertising. As large language models become the new interface for information and interaction, brands are facing a critical question—how do you…

Today, we’re going to talk about breaking down the silos between our AI systems. We’ll explore a concept that promises to give our AI a persistent memory, allowing different models and platforms to share context and build a truly continuous,…

Today, we’re going to talk about what it takes to break the mold of traditional B2B marketing, particularly in the age of AI. We’ll explore how brands can move beyond feature-focused messaging to create genuine emotional resonance and build a…

Today, we’re going to talk about resolving one of the biggest paradoxes in modern marketing: achieving hyper-personalization at massive scale, without sacrificing brand governance and consistency. We’ll explore how generative AI is moving from a creative novelty to a core…

Today, we’re going to talk about the end of an era: of one-way, impersonal, “do not reply” marketing. We’ll explore the shift from siloed campaigns to unified, real-time conversations, and what it takes to empower every single employee, from sales…

Today, we’re going to talk about how leading retail brands are navigating complex economic pressures like tariffs and inflation—not by resorting to the old tactics of deep discounts or across-the-board price hikes, but by deploying AI to create a more…

Today, we’re going to talk about a critical, yet often overlooked, aspect of brand agility: the digital experience we provide to our third-party partners. From marketing agencies to technology vendors, these relationships are essential, but the very processes meant to…

While everyone focuses on the glamour of AI models and algorithms, the reality is that most enterprise initiatives stall or fail at the data layer. We’ll be discussing why even modern data warehouses can create new roadblocks, and how a…

We’ll explore the challenge of turning fragmented customer data from online browsing, email clicks, and even in-store visits into a cohesive strategy that drives precision-targeted campaigns, creates loyal customers, and, most importantly, delivers measurable ROI in a complex, multi-channel world.…

Today, we’re going to talk about how artificial intelligence is revolutionizing the contact center, transforming it from a cost center into a driver of customer loyalty and revenue growth. To help me discuss this topic, I’d like to welcome Chang…

And they aren’t alone. The holiday season is the equivalent of the Super Bowl for many brands, where a single campaign can define the entire year. Yet, for every heartwarming success story, there are countless others that miss the mark.…

Today, we’re going to talk about brand integrity, the founder’s paradox of building a company to sell, and what happens when you get a second chance to reclaim the brand you created. We’ll explore the delicate balance between corporate scale…