The Agile Brand with Greg Kihlström

#687: Customer Experience Design using Generative AI, with Tara DeZao, Pega

June 8, 2025

Today we are here at PegaWorld 2025 at the MGM Grand in Las Vegas, and we’re exploring how Generative AI-powered…

#686: Autonomous innovation using predictable AI agents with Peter van der Putten, Pega

#686: Autonomous innovation using predictable AI agents with Peter van der Putten, Pega

June 5, 2025

Today we are here at PegaWorld 2025 at the MGM Grand in Las Vegas, and we’re going to talk about…

#685: Using AI in UX research, design, and testing with Jason Bowman, The Office of Experience

#685: Using AI in UX research, design, and testing with Jason Bowman, The Office of Experience

June 3, 2025

So how does a brand maintain this speed and agility in the area of UX design, where it has often…

The Agile Brand with Greg Kihlström

#684: The founder of Reebok and CEO of Syntilay talk about AI-generated product design

June 1, 2025

Today we’re going to talk about what it takes to innovate and grow a brand and how things are both…

The Agile Brand with Greg Kihlström

#683: Navigating the effect of AI on marketing jobs and the job market with Sue Keith, Landrum Talent Solutions

May 29, 2025

My guest today has been keeping us up to date with the current state of hiring for marketers on a…

#682: Consequential AI and customer loyalty with Raj De Datta, CEO of Bloomreach

#682: Consequential AI and customer loyalty with Raj De Datta, CEO of Bloomreach

May 27, 2025

Agility requires a complete rethinking of how we approach customer loyalty — not as an afterthought at the end of…

#681: Building a cohesive brand while personalizing every message with Emily Ward, Turnitin

#681: Building a cohesive brand while personalizing every message with Emily Ward, Turnitin

May 25, 2025

Joining me today is Emily Ward, VP of Global Marketing at Turnitin, a leading edtech brand focused on academic integrity…

The Agile Brand with Greg Kihlström

#680: Agile is about more than velocity, with Gabrielle Wieczorek

May 22, 2025

Today’s guest believes data may be the most underused lever for agility in large organizations. Gabrielle Wieczorek is a Scrum…

The Agile Brand with Greg Kihlström

#679: Growing a brand by focusing on the details that matter with Dominic Minogue, Dirty Water

May 20, 2025

There are a lot of great ideas for products and brands out there, but sometimes the difference between success and…

#678: AI gains emotional intelligence with Joshua Goldberg, Zenapse

#678: AI gains emotional intelligence with Joshua Goldberg, Zenapse

May 18, 2025

Today we’re exploring the intersection of AI, emotional intelligence, and marketing with Joshua Goldberg, EVP of Strategy at Zenapse. We’ll…

The Agile Brand with Greg Kihlström

#677: Why thought leadership is more important than ever with Benjamin Shapiro, host of the MarTech Podcast

May 15, 2025

If content rules, why does it feel like there are 100,000 royal families? In a world drowning in blog posts,…

#676: The consumer is no longer navigating the map—they are the map, with Ken Hughes, the King of CX

#676: The consumer is no longer navigating the map—they are the map, with Ken Hughes, the King of CX

May 13, 2025

The consumer is no longer navigating the map—they are the map. Welcome to the era of the Blue Dot Consumer:…

The Agile Brand Guide
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