From PegaWorld: Pega CTO Don Schuerman on AI ambitions versus reality
Agility requires the discipline to reimagine how work gets done before automating it — because pointing AI at a broken process just produces a faster broken process. Today, we’re going to talk about: Why so many enterprise AI initiatives stall…
Mavlers’ Matt Kelly on Lifecycle Marketing in the AI Era
Today, we are here at CRMC 2026 in Frisco Texas, and we’re going to talk about: Moving beyond campaign metrics to directly link lifecycle marketing programs to revenue. Separating the hype from reality to identify where AI is delivering tangible…
Brillio’s Kathleen Ulrich and Anuj Mathur on moving from personalization to agentic transformation
Today, we’re going to talk about the move from personalization to agentic experiences and what that means for enterprise marketing. We’ll cover: How “agentic experiences” are moving beyond simple personalization to fundamentally change the economics of customer acquisition and retention.…
From CRMC: Phaedon’s Jaclyn Wands on humanizing loyalty in an AI-driven world
Agility requires not just the rapid adoption of AI-based solutions, but the wisdom to know when and how to apply them to enhance—without replacing—the human element of the customer relationship. Today, we’re going to talk about: The growing disconnect between…
Asana CMO Prachi Gore on realizing AI’s true potential for marketing operations
Today, we’re going to talk about moving beyond the hype of AI experimentation and into the reality of its operational impact on marketing teams. We’ll explore what happens when AI graduates from being a personal productivity tool to becoming an…
Vasion Chief Strategy Officer JD Carter on Building a responsive brand
Today, we’re going to talk about navigating the complexities of modern business strategy in a world of constant disruption. Specifically, we’ll explore how Chief Strategy Officers can balance long-term vision with the need for near-term execution, particularly in the face…
Mintegral’s Phoena Pang on the new playbook for performance marketing
Is the relentless pursuit of measurable ROAS fundamentally at odds with building long-term customer trust in a privacy-first world? Agility requires marketers to move beyond legacy attribution models and embrace …
Sitecore CMO Michelle BB on 25 years of marketing technology evolution plus what lies ahead
Today, we’re going to talk about the 25-year evolution of digital experience, from the early days of enterprise content management to today’s complex ecosystem of AI-driven, composable platforms. We’ll explore how seismic shifts—from the introduction of the iPhone to the…
Intuit Mailchimp’s Head of Email Product discusses removing friction from martech
Agility requires more than just speed. It demands that we eliminate the friction between our systems and processes so teams can move from concept to customer with minimal translation errors and maximum impact. It also means that we need to…
Lean Startup author Eric Ries on building a brand for the long term
In an era of relentless pressure for quarterly growth, is it even possible for a large brand to stay true to its core mission, or is compromising a brand’s values …
COLIBRIX ONE CMO Alexandra Westfal on building a brand that builds trust and growth
Today, we’re going to talk about the unique challenge of building a resonant brand in the highly competitive and technical world of FinTech. We’ll explore how to translate complex capabilities into a compelling narrative that builds trust and drives growth.…
Shopback’s Carolina Paradas on how retailers are shifting their channel strategies with cashback
Today, we’re going to talk about the shifting economics of customer acquisition and how they are causing many brands to rethink their channel strategy. To help me discuss this topic, I’d like to welcome, Carolina Paradas, GM, North America at…