TransUnion’s Matt Spiegel on the AI confidence-readiness paradox: AI is only as good as the data you feed it
TransUnion EVP Matt Spiegel on why only 13% of marketers have fully scaled AI: fragmented data, siloed teams, and ROI measured in time saved, not growth.
Office Beacon CEO Pranav Dalal on building the right marketing team: keep strategy in-house, execute anywhere
Office Beacon CEO Pranav Dalal on structuring a marketing team: strategic thinkers in-house, execution distributed, and a gated human layer over AI output.
Spotlight’s Deena Zenyk on customer advocacy when AI builds the shortlist
Spotlight VP Deena Zenyk on customer advocacy when AI builds the B2B shortlist: influence orchestration, the DNA framework, and measuring AEO impact.
Airstream CMO Mollie Hansen and Nomadics’ Chris Pendl on Camp Airstream as a product, not a campaign
Airstream CMO Mollie Hansen and Nomadics’ Chris Pendl on running Camp Airstream as a revenue-generating product: sell-through, NPS north of 70, and camp hosts.
DoorDash’s Peter Giordano on retail media as full-funnel media: awareness to doorstep in 30 minutes
Peter Giordano, GM of Platform & Growth Services at DoorDash Ads, on commerce media as full-funnel media, AAM-verified incrementality, and where AI actually decides.
TrustRadius’ Katie Allison on how B2B buying decisions get made today: AI use keeps rising, but trust in it has stalled
Katie Allison, Senior Manager of Research and Insights at TrustRadius, on why 63% of B2B buyers use AI but trust in its answers has stopped rising.
Athos Commerce CMO Gary Lombardo on why only 14% of shoppers see one consistent brand
Athos Commerce CMO Gary Lombardo on why only 14% of shoppers see consistent product data, how GEO differs from SEO, and where brand lives in agentic commerce.
Linnworks CMO Hilary Smith on the manual work hiding inside automated operations: why AI’s biggest retail bet is the back office
Linnworks CMO Hilary Smith on why AI’s biggest retail investment is moving into inventory, fulfillment and order management — and what peak season really tests.
Georgia-Pacific’s Melissa Blunte on consumer understanding at scale: why data gives you precision, not understanding
Georgia-Pacific consumer experience leader Melissa Blunte on why more data creates precision, not understanding — and how to make consumer insight a whole-company job.
Marketing AI Institute’s Mike Kaput on AI pilots vs. AI capability: only about 25% of organizations are scaling with a strategy
Marketing AI Institute’s Mike Kaput on why only ~25% of organizations scale AI with a strategy, and what separates a pilot that demos well from a real capability.
From Opticon 2026: Federated Hermes’ Melissa Ryan on a 20-site replatform: the technology was the easy part
Federated Hermes’ Melissa Ryan on consolidating 20+ sites into one global front door on Optimizely, and why design sign-off — not the platform — was the hard part.
IFPA’s Jim Rucinski on running a global digital experience with two people: build reusable capability, not another thing to maintain
IFPA Solutions Engineer Jim Rucinski runs a global digital experience with two people: his request filters, an Optimizely DAM + GraphQL fix, and AI citation tracking.