Canva CMO Meghan Gendelman on brand as infrastructure: stop policing brand, start arguing throughput
Canva B2B CMO Meghan Gendelman on brand as infrastructure — why AI and brand investment drift apart, where inconsistency shows up first, and how to sell guardrails as throughput.
Scrunch’s Head of Marketing Kevin White on being cited, not just found: why ChatGPT referral traffic is only the tip of the iceberg
Kevin White, Head of Marketing at Scrunch (now Sitecore), on AI search vs SEO: citations over referral traffic, agent-ready pages, and long-tail intent.
Standard AI CEO Angie Westbrock on closing the gap between the ad and the aisle
Standard AI CEO Angie Westbrock on why retail media still can’t prove in-store outcomes, and how ceiling cameras turn store video into shopper analytics.
Freeosk’s Matt Eichorn and Dilini Fernando on retail media 3.0: turning the physical store into measurable media
Freeosk’s Matt Eichorn and Dilini Fernando on retail media 3.0: how opt-in in-store kiosks turn physical discovery into measurable, identity-linked media.
Qualified Digital’s Kate Dalbey on building an adaptive martech operating model: why rollouts stall on the operating model, not the tool
Kate Dalbey, Chief Client Officer at Qualified Digital, on why martech rollouts stall after the contract is signed — and how to fix the operating model underneath.
Domo Chief Design Officer Chris Willis on speed vs. trust in product design
Domo Chief Design Officer Chris Willis on why AI inherits the confidence you already have in your data — and how to engineer for visibility, predictability, and control.
ISM’s Paul Brenner and IAB’s Collin Colburn on in-store retail media measurement: the barrier to scale is alignment, not technology
ISM’s Paul Brenner and IAB’s Collin Colburn on why in-store retail media stalls on misaligned scorecards, not tech — and what shopper purchase rate fixes.
AdRoll’s Alison Clark on connecting CTV to an omnichannel approach
AdRoll GTM strategy lead Alison Clark on running CTV as a performance channel: outcome measurement, account-level targeting, and real-time optimization.
OX’s Jenna Kennedy and Guy Gunter Home’s William Webster on B2B and B2C in one storefront: B2B is built into Shopify Plus, real-time pricing and inventory weren’t
Jenna Kennedy of Office of Experience and William Webster of Guy Gunter Home on running trade and consumer commerce on a single Shopify Plus storefront.
Treasure AI Chief Product and Growth Officer Rafael Flores on evolving CDPs to activation platforms
In this episode Rafael “Rafa” Flores, Chief Product and Growth Officer at Treasure AI, explains why a company that spent close to fifteen years building customer data infrastructure rebranded from Treasure Data on April 20 and rebuilt itself as an…
CareFirst CMO Mack McGee on building the total experience across customers and employees
CareFirst CMO Mack McGee on how Forrester’s top-ranked insurer for Total Experience replaced NPS-only measurement with an operational experience scorecard.
Front’s Kevin Yang on maximizing both speed and coordination
Front Director of AI Kevin Yang on the coordination tax: 700+ ops leaders surveyed, three hours spent coordinating for every hour actually solving customer problems.