From Ai4: Coca-Cola FEMSA’s Jose Martinez on balancing continuous improvement and CX consistency
Jose Martinez, Global Chief Data Officer at Coca-Cola FEMSA, on getting to one usable version of the truth across 15 countries — and selling data governance to the board.
Eikona CEO Nir Weingarten on the limitations of traditional A/B testing and how to make it better
Eikona co-founder and CEO Nir Weingarten explains why A/B testing fails on scale, depth, and bias — and how reinforcement learning replaces it in lifecycle marketing.
Thryv’s Patricia Rollins on what enterprise leaders can learn from small business
Patricia Rollins, Executive Director of Marketing at Thryv, on the “boss boom,” AI-run one-person businesses, and the SMB habits enterprise teams should copy.
Adobe CMO Enterprise Rachel Thornton on agents as customers
Adobe CMO Enterprise Rachel Thornton on treating AI agents as an audience: LLM brand visibility, agent-readable content, and closing the AI skilling gap.
Taelor CEO Anya Cheng on AI, fashion, and sustainability
Taelor founder and CEO Anya Cheng on how AI styling, rental feedback data, and proprietary signals help fashion brands cut unsold inventory and waste.
Cyara CEO Sushil Kumar on finding the right balance of AI in your CX
Cyara CEO Sushil Kumar on why agentic AI voice bots fail in CX: the 5% problem, compliance risk hidden behind containment rate, and testing with a rubric.
Georgia-Pacific’s Jason Ippen on the intersection of brand creativity and AI
Georgia-Pacific’s Jason Ippen on why brand distinctiveness beats novelty when AI favors sameness, and how human judgment guides machine-speed creative work.
Infolinks CEO Bob Regular on getting ad tech to work better for brands
Bob Regular, CEO of Infolinks Media, on why the shortest supply path isn’t the best one, what makes a “primary impression,” and how contextual signal replaces deprecating deterministic data.
MERGE CEO Stephanie Trunzo on keeping essential human elements during your AI transformation
MERGE CEO Stephanie Trunzo on why AI is a catalyst that exposes strategy gaps, how ROI on AI is change ROI, and why creativity and judgment stay human.
Onfire CEO Tal Peretz on AI investments that actually drive revenue
Onfire CEO Tal Peretz on vertical AI for go-to-market teams: decoding developer buying intent from Reddit, Slack, and Discord into pipeline and revenue.
Lou Carbone on a new understanding of brand
In this episode Lou Carbone—founder and Chief Experience Officer of Experience Engineering, Professor of Practice at Michigan State University, and the pioneer often called the “Godfather of Experience Management”—argues that …
Acoustic CMO Alexi Hatch on rebuilding your customer relationship strategy
Acoustic CMO Alexi Hatch on why buyer-intent signals are decaying, how to build activate-ready first-party data, and why “every problem is an attribution problem.