Category: The Agile Brand with Greg Kihlström

Today, we’re going to talk about a critical breaking point for large consumer brands: the operational limits of ecommerce execution. When you’re managing thousands of products across countless digital shelves, manual processes don’t just slow you down—they force you to…

Today, we’re going to talk about what it takes to build that holistic view. We’ll explore how brands can unify their performance analytics to move beyond traditional SEO, the dual role of AI in both creating personalized content and ensuring…

Today, we’re going to talk about building a playbook for customer loyalty that isn’t dependent on market wins or a perfect product. We’ll explore the idea that every customer has a unique story, and that shifting from broad, impersonal campaigns…

Today, we’re going to talk about moving beyond the hype cycle to build a marketing technology ecosystem that actually delivers. We’ll explore how to treat content orchestration not as a task but as a core strategic discipline, how to make…

Today, we’re going to talk about the often-overlooked other side of brand building: brand protection. In our rush to create amazing customer experiences and leverage new technologies, we’re also creating new vulnerabilities for counterfeiters, impersonators, and fraudsters to exploit, ultimately…

Today, we’re going to talk about the foundational element that will determine the winners and losers in the age of AI: access to high-quality, real-time web data. As AI agents become more autonomous and LLMs more integrated into our workflows,…

For years, the search landscape has been relatively stable, but generative AI is rewriting the rules of how consumers find information and how brands can connect with them at the moment of intent. Today, we’re going to explore what this…

Today, we’re going to talk about the hidden costs of outdated technology. While many leaders are focused on implementing the next generation of AI, new research suggests that the legacy systems still running in the background are not just inefficient—they’re…

Today, we’re going to talk about how AI has permanently changed product development. But while it enables teams to tackle more problems faster than ever, the real challenge has shifted to keeping pace with rising customer expectations. This new landscape…

Today, we’re going to talk about moving beyond the hype of AI in customer experience. We’ll explore how to ground an AI strategy not in the technology itself, but in the real, human moments that define a brand, and discuss…

Today, we’re going to talk about what happens after the initial hype cycle of generative AI. We’re moving past the novelty of prompting for images and into the far more complex challenge of operationalizing AI at enterprise scale. This isn’t…

Today, we’re going to talk about transforming the contact center from a reactive, cost-focused operational hub into a proactive, strategic engine for growth. We’ll explore how to unlock the wealth of insights from customer interactions to drive innovation, create more…