#596: The impact of AI on marketing and consumer expectations with Melissa Waters, CMO at Upwork
Today, we’re going to talk about the evolution of consumer technology and the impact of AI on marketing with Melissa Waters, Chief Marketing Officer at Upwork. Melissa has been instrumental in some of the most significant industry shifts, from digital…
#595 State of the marketing jobs market with Sue Keith, Landrum Talent Solutions
In this special episode, brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions, we’re going to talk about a few things today, …
#594: Designing for infinite moments of truth with Stratton Cherouny, The Office of Experience
Today we’re going to discuss how to design for infinite moments of trust with Stratton Cherouny, Co-Founder and Co-CEO of The Office of Experience. We’ll dive into how brands can manage the many “moments of truth” that define the customer…
#593: Integrating AI into enterprise marketing operations with Adam Brotman, Forum3
AI itself isn’t a goal. In the enterprise, marketers that effectively integrate artificial intelligence into their operations in meaningful ways will start to see the tangible returns that leaders in the space are already realizing. Today we’re going to talk…
#592: Sending the right message at the right time with John Kim, SendBird
Communicating with your customers is a good thing, right? Well, what about when some of your outbound communications end up repelling customers rather than attracting them? Today we’re going to discuss advanced customer interaction strategies with John Kim, Co-Founder &…
#591: Building an accessible digital experience with Jennifer Griffin Smith, Acquia
This past May, Acquia released its 2024 Survey Report: Consumer Perspectives on Digital Accessibility, which found several common accessibility challenges with digital platforms, including an inaccessible web layout, video or audio content without transcriptions and more. Today we’re going to…
#590: AI in marketing highly regulated sectors with Nauman Hafiz, Constellation
Today we’re going to talk about the role of AI in transforming marketing in regulated sectors with Nauman Hafiz, Chief Technology Officer at Constellation. We’ll explore how AI is reshaping the marketing landscape, particularly in industries like Automotive, Pharma, Insurance,…
#589: Product-led Growth and AI with Sonal Mane, Databricks
Today we’re going to talk about the innovative use of AI in driving product-led growth with Sonal Mane, Senior Director of Digital Customer Experience and Growth at Databricks.
#588: Powering up your knowledgebase for better CX with Sophie Wyne, Ariglad
You probably feel like you know your customers pretty well, but you can’t know everything, and there always seems to be a new question that you or your team are …
#587: Aligning product and marketing in the C-suite and beyond with Tifenn Dano Kwan, Amplitude
When product and marketing are more aligned in an organization, there can be some amazing outcomes, including when CMOs and Chief Product Officers are more in line. It also helps when CMOs are able to establish and maintain trust both…
#586: Winning E-commerce By Boosting Efficiency with Tobias Sjölin, Boozt
It’s not every day I get to see 1,000 robots all in one place, so today is special in a few ways. First of all, I’m here in Ängelholm, Sweden at the Boozt Fulfillment Center, and am about to take…
#585: Inventory management to the rescure with Riikka Söderlund, Katana
Today we’re going to look at the impact of social media on product demand and inventory management