The Agile Brand with Greg Kihlström

#652: The power of multimodal AI with Dani Yogatama, Reka

Mar 18, 2025

Is your organization just jumping on the AI bandwagon, or do you have a solution that will support your company’s needs in the short and long term? Welcome to this episode, brought to you by Reka, a developer of industry-leading,…

#651: AI and in-house creative teams with Jen Rapp, Superside

#651: AI and in-house creative teams with Jen Rapp, Superside

Mar 16, 2025

With AI’s ability to augment in-house creative teams, how does that change the way organizations should approach both their creative strategies and how they evaluate the value of creative as a business function? Today, we’re joined by Jen Rapp, Chief…

#650: Maximizing your ad spend with Matt Wasserlauf, Blockboard

#650: Maximizing your ad spend with Matt Wasserlauf, Blockboard

Mar 13, 2025

This year, many advertisers – especially retailers — are being asked to do more with less. At the same time they have smaller budgets, they also must contend with an astonishing amount of waste: nearly 2/3 of every ad dollar…

#649: How to look at ROAS with Mitsu Kikuchi and Rocco Baldasarre of Shirofune

#649: How to look at ROAS with Mitsu Kikuchi and Rocco Baldasarre of Shirofune

Mar 11, 2025

In digital advertising, are we chasing the wrong metrics? While short-term ROAS might look impressive, are we missing the bigger picture—whether those customers actually return? What happens when we shift our focus to Lifetime ROAS instead? Today, I’m joined by…

The Agile Brand with Greg Kihlström

#648: Breaking down silos between paid and organic search with Matt Shenton, Croud

Mar 9, 2025

Retailers are constantly shifting budgets between paid search and SEO—but are they missing opportunities by treating them as separate silos? In 2025, with search evolving faster than ever, the real question isn’t “which channel is better?”—it’s “how can they work…

The Agile Brand with Greg Kihlström

#647: Achieving retail media success with Ben Dutter, Power Digital

Mar 7, 2025

Retail media plays a critical role, but are advertisers wasting money without realizing it? Many brands are spending big on retail media ads—but how many of those customers would have bought the product anyway? Today, I’m joined by Ben Dutter,…

#646: AI in e-commerce with Oren Inditzky, Wix

#646: AI in e-commerce with Oren Inditzky, Wix

Mar 5, 2025

Starting an online store is easier than it used to be, but aren’t there still a ton of things you need to know, plus all the coding and API integrations you need to do? Today we’re going to talk about…

#645: Building brand trust with Aman Advani, CEO of Ministry of Supply

#645: Building brand trust with Aman Advani, CEO of Ministry of Supply

Mar 3, 2025

When brand trust is everything, how do companies ensure they aren’t just talking about values but actually demonstrating them in ways that resonate with increasingly savvy and socially conscious consumers? Joining us today is Aman Advani, CEO of Ministry of…

The Agile Brand with Greg Kihlström

#644: AI-augmented human recommendations for retail customers with Noah Zamansky, Stitch Fix

Feb 28, 2025

Do you need to choose between AI and human recommendations as a customer? Why not have both? After all, don’t each have their strengths?

The Agile Brand with Greg Kihlström

#643 Disrupting the recruiting world by combining humans and AI with Heidi Golledge, Jobot

Feb 26, 2025

Joining us today is Heidi Golledge, CEO and Founder of Jobot. A three-time EY Entrepreneur of the Year award winner, Heidi is redefining the recruiting landscape by blending cutting-edge AI with human expertise. Known for her transformative “No Jerks Allowed”…

#642: Building brand loyalty by storydoing, with Dawn Fichot, Brompton Bicycle

#642: Building brand loyalty by storydoing, with Dawn Fichot, Brompton Bicycle

Feb 24, 2025

When it comes to building brand loyalty, are you doing enough to turn your brand story into real-life, customer-driven experiences? Today, we’re joined by Dawn Fichot, the Head of Marketing …

The Agile Brand with Greg Kihlström

#641: Creating brand-savvy AI and a marketer-first DXP with Dave O’Flanagan, CEO of Sitecore

Feb 21, 2025

As AI is reshaping how marketers create and deliver digital experiences, how do brands ensure that automation doesn’t strip away authenticity? Marketers are relying more on AI-powered tools, but can AI truly be brand-savvy and understand the nuances of a…

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