#611: Optimizing e-commerce content with Ashlyn Fulton, D’Addario
Is your e-commerce content working as hard as it should be? In a rapidly evolving digital landscape, strong content creation and management could be the key to unlocking both customer …
#610: Unlocking greater customer loyalty with Aleksander Kaczmarek, CarTrawler
Today, we’re diving into strategies for boosting engagement in loyalty programs with Aleksander Kaczmarek, VP of Loyalty Partnerships at CarTrawler. We’ll explore findings from their Driving Loyalty report, which reveals how loyalty programs can tap into the growing car rental…
#609: AI-powered DXPs and brand-aware personalized CX with Kathie Johnson, CMO at Sitecore
How much time does your marketing team spend on repetitive tasks that could be automated? Imagine if AI could free up that time by creating brand-aware content, letting your team focus on what matters most—creating impactful customer experiences. Today, we’re…
#608: Why the C-Suite needs to pay more attention to social media, with Dr. Antonis Papatsaras, Hootsuite
Are outdated views on social media holding your brand back? With over 5 billion active users, neglecting social channels might be costing you more than you think—in revenue, reputation, and even stock price stability. Today we’re exploring the C-suite’s perspective…
#607: Preparing for tiktokified journeys and the search generative experience with Izabela Misiorny, Siteimprove
Today we’re diving into the future of marketing with Izabela Misiorny, Chief Marketing Officer at Siteimprove. We’ll explore how marketing strategies must evolve to stay ahead, from upgrading the funnel to mastering AI tools and creating quality-first content.
#606: Connecting experimentation to business outcomes across the journey with Vijay Ganesan, Optimizely
How do you know if your marketing efforts are actually driving real business outcomes? Imagine being able to tie every experiment, campaign, and variant to metrics that truly matter. Today, we’re exploring the power of connecting marketing and experimentation to…
#605: AI agents working across the marketing workflow with Kevin Li, Optimizely
Today we’re discussing how AI agents are revolutionizing the marketing workflow with Kevin Li, SVP of Product Strategy & Operations at Optimizely. We’ll explore the concept of AI agents, their role in enhancing creativity and productivity, and why marketers should…
#604: Creating a great post-purchase customer experience with Colleen Coulter, Route
While there is much focus on the overall customer experience, the post purchase experience doesn’t always get the attention it needs—and deserves—as retailers focus heavily on customer acquisition and getting the sale, but post purchase is the key to building…
#603: What happens to marketers if Google is split up? Featuring Steven Read, Chief Product Officer at adMarketplace
What if one of the biggest tech giants in the world was dismantled? With the DOJ’s antitrust decision on Google just days away, are we on the brink of a seismic shift in how we access information and advertise online?…
#602: Breaking down language barriers in customer service with Mike Clifton and Max Schwendner, Alorica
How many times have you felt misunderstood by customer service? Imagine if your brand could solve every communication barrier, regardless of language, in real-time. Could that transform your customer experience?
#601: Improving the Customer Experience in a Feedback Recession with Isabelle Zdatny, Qualtrics
What if your customers are staying silent after a bad experience, or even a good one for that matter? If you’re waiting for feedback to drive improvement, the silence might already be costing you more than you think. Today, we’re…
#600: AI Agents in Marketing with Raj Rikhy, Microsoft
Welcome to today’s episode where going to talk about AI agents as well as the intersection of artificial intelligence and marketing with Raj Rikhy, Principal Product Manager at Microsoft. We’ll …