473: #473: Meaningful customer dialogue with Christian Ward, Chief Data Officer, Yext
Many brand customer journeys start with a search that results in a list of irrelevant answers or products, ultimately leading to lost prospects. Instead a true dialogue between brands and customers — which starts with the brand asking basic…
472: #472: Improving mixed reality with Dave Kaufman, Meta
Today we’re going to talk about mixed reality, what it is, how it can be beneficial, as well as how learning from one experience in marketing can improve the next. To help me discuss this topic, I’d like to welcome…
471: #471: Building a change maker culture with Steve Blum, Autodesk
Today we’re going to talk about building a change maker culture and how you can help your teams to thrive among change, instead of being disrupted by it. To help me discuss this topic, I’d like to welcome Steve Blum,…
470: #470: Great data equals great advertising with Gruia Pitigoi-Aron, The Trade Desk
Today we’re going to talk about the importance of great data in digital advertising, and how brands can maximize business impact by utilizing it correctly. To help me discuss this topic, I’d like to welcome Gruia Pitigoi-Aron, SVP Product at…
469: #469: Agility in the enterprise using a composable approach with Matt Biilmann, CEO of Netlify
Netlify recently announced the findings of The State of Web Development, previously known as the Jamstack Community Survey, which is a guide to the trends and strategies shaping the future of web development. Today we’re going to talk about some…
468: #468: Recruitment advertising to find the best candidates with Neil Costa, HireClix
Today we’re going to talk about successfully finding the right candidates in a continually challenging job market, and how recruitment advertising plays a role in this. To help me discuss this topic, I’d like to welcome Neil Costa, Founder &…
#467: Making a meaningful impact with your brand in 2024 with Mark Nardone, CMO at PAN Communications
Today we’re going to talk about how to make a bigger and more meaningful impact in highly competitive industries, and get some insights on what we learned from 2023 and what that means for brands and marketing leaders in 2024.…
466: #466: Inclusivity and Innovation as Competitive Advantage with Johane Domersant, John Deere
It’s increasingly clear that businesses that invest in their employees to achieve great employee experience are investing in their own future. To achieve this, inclusion across the organization, programs for professional development, and…
465: #465: Prioritizing the right data and signals with Prasaana Dhungel, GrowByData
First, there was the promise of big data solving many of our business challenges, yet now here we are, flooded with data, and many business are having a hard time knowing what to prioritize and which data to pay attention…
464: #464: AI and Creative Work with Toby Barlow, Lafayette American
Today we’re going to talk about the role of artificial intelligence in creative roles and creative work, and how they can work together, conflict, and all of the above. To help me discuss this topic, I’d like to welcome Toby…
463: #463: AI and Cybersecurity with Gary Guseinov, CEO at RealDefense
Today we’re going to talk about AI and cybersecurity, and the promises, myths, and reality of how the two can work together to keep businesses and customers more secure. To help me discuss this topic, I’d like to welcome Gary…
462: #462: Collaboration for successful experimentation with Collin Crowell and James McCormick
Today we’re going to talk about collaboration between product and marketing teams and how, when done well, this can drive business growth and an improvement in the customer experience overall. Some of what we will be discussing will be directly…