#755: Sitecore CMO Michelle Boockoff-Bajdek and Microsoft’s Talisha Padgett on designed intelligence for marketing
Today, we’re going to talk about the intentional design of our marketing future. We’ll explore how leading brands are moving beyond the hype of AI to build practical, collaborative frameworks between humans and machines, shifting from outdated customer segments to…
#754: Robin Ross on what happens to retail when your best customers are AI agents
Today, we are recording live at MAICON – the Marketing AI Conference – in Cleveland, Ohio, and we’re going to talk about a concept that’s moving from science fiction to strategic planning: agentic commerce. This is the world where AI…
#753: Wrike CMO Christine Royston on building marketing teams for agility
Today, we’re going to talk about how leading marketing organizations are leveraging AI and collaborative work management to not only survive but thrive in today’s dynamic landscape. To help me discuss this topic, I’d like to welcome, Christine Royston, Chief…
#752: Microsoft Azure Core CTO Marcus Fontoura on innovation and the platform mindset
Today, we’re going to talk about the power of a platform mindset in driving innovation and achieving true agility within large organizations. To help me discuss this topic, I’d like to welcome, Marcus Fontoura, Technical Fellow at Microsoft, as CTO…
#751: Traject Data CEO Rochelle Thielen on the role of data in retail
Today, we’re going to talk about the critical role of real-time data in navigating the complexities of modern retail, from combating fraud and unauthorized sellers to personalizing the customer journey and staying ahead of the competition. To help me discuss…
#750: MOO’s Corin Mills on the strength of physical marketing in the digital age
Today, we’re going to talk about the surprising resurgence of physical marketing in the digital age and how it can be a powerful tool for building brand loyalty and driving business growth. To help me discuss this topic, I’d like…
#749: Using identity resolution for stronger customer relationships with Andrew Frawley, CEO of Data Axle
Today, we’re going to talk about the critical role of data reliability and identity resolution in building an agile brand. To help me discuss this topic, I’d like to welcome, Andrew Frawley, CEO at Data Axle.
#748: Building a strong AI-supported content strategy with Matt Blumberg, Markup AI
Today, we’re going to talk about navigating the exciting but often treacherous landscape of AI-driven content creation. The sheer volume of content being generated presents unprecedented challenges for maintaining quality, consistency, and brand integrity. To help me discuss this topic,…
#747: Building a strong content strategy by listening to customers with Chip Lewis, Shutterfly
Today, we are in New York City at Contentsquare’s CX Circle and we’re going to talk about listening to what your customers want and how they interact with your content to help a brand create the strongest possible content strategy.…
#746: Personalizing the DTC customer experience with Kelly Soligon, Microsoft
Today, we are in New York City at Contentsquare’s CX Circle and we’re going to talk about leveraging AI and personalization to drive success in direct-to-consumer marketing. To help me discuss this topic, I’d like to welcome Kelly Soligon, VP…
#745: Digital experience analytics and VOC with Dave Anderson, Contentsquare
Today, we are in New York City at Contentsquares CX Circle and we’re going to talk about the convergence of digital experience analytics and the power of voice of the customer insights, particularly in light of the increasing impact of…
#744: Journey management and driving business results with Mark Smith and Raymond Gerber, Institute for Journey Management
Today, we’re going to talk about the exciting new Institute for Journey Management and how it’s helping businesses unlock the power of customer-centricity in a complex and ever-changing world. To help me discuss this topic, I’d like to welcome, Mark…