Balancing marketing at a global scale with cultural intelligence with Katherine Melchior Ray
As AI makes it easier than ever to reach a global audience, is it also making it easier to fail on a global scale? Agility requires more than just speed; …
#836: Balancing marketing at a global scale with cultural intelligence with Katherine Melchior Ray
Today, we’re going to talk about a critical paradox facing modern marketers: as technology and AI make global expansion seem easier than ever, the risk of cultural missteps and brand damage has never been higher. We’ll explore why cultural intelligence…
#835: Qualtrics’ Jordan Harper on using synthetic panels to get real insight
We are in Seattle at the Qualtrics X4 Summit, and today, we’re going to talk about a fundamental shift in how we gather customer insights. We’ll explore the diminishing returns of traditional research and dive into the potential of synthetic…
#834: Encore CEO Michael Gants on the importance of the paywall experience
Today, we’re going to talk about one of the biggest blind spots in the subscription economy: the paywall. For most apps, this is a binary, all-or-nothing moment where up to 95% of hard-won users say “no” and are effectively treated…
#833: Qualtrics’ Ali Henriques on accelerating the speed to insights with synthetic research
We are in Seattle at the Qualtrics X4 Summit, and today,we’re going to talk about how to overcome the speed to insights bottleneck. We’ll explore a fundamental shift in market research, moving away from slow, traditional cycles and toward a…
#832: Akeneo CEO Romain Fouache on building and maintaining trust while scaling up AI adoption
Today, we’re going to talk about the delicate balance brands must strike in the age of AI. It’s not just about implementing the latest generative AI tools into the shopping experience; it’s about doing so in a way that builds,…
#831: CSG’s Megan Lukitsch on radical simplicity in CX
Today, we’re going to talk about a counterintuitive but powerful idea: that the future of customer experience is not about creating more elaborate experiences, but about radically simplifying them to the point where they become forgettable—in a good way. We’ll…
#830: Design Systems + Systems Thinking: How to Build a Design Language Your Whole Organization Can Actually Use
Today, we’re going to talk about Design Systems and Systems Thinking, and specifically, how to build a design language your whole organization can actually use. We’ll explore why so many design systems fail by focusing on components instead of conviction,…
#829: ActiveCampaign CEO Jason VandeBoom on AI as foundation versus feature
Today, we’re going to talk about the playbook for building a unicorn-level business in one era, and the courage it takes to reinvent that playbook for the next. We’ll discuss the difference between using AI as a feature versus using…
#828: From eTail: Building a long-term creator strategy with Wendy Wildfeuer from Motom
Today, we’re going to talk about the evolution from influencer marketing to true creator commerce. This isn’t just about paying for posts anymore; it’s about building scalable, data-driven ecosystems where creators become a genuine extension of your sales and merchandising…
#827: From eTail: Attentive CMO Keri McGhee on getting past AI hype to make the right strategic investments
Today, we are here at eTail Palm Springs hearing about all the latest in e-commerce and retail, and we’re going to talk about moving past the hype cycle of AI and getting down to the practical realities of how it’s…
#826: From eTail: RTB House’s Jaysen Gillespie on performance marketing in an era of signal loss and consumer uncertainty
Today we are here at eTail Palm Springs, and we’re going to talk about the evolution of performance marketing in an era of signal loss and consumer uncertainty. As traditional methods like third-party cookies fade away, marketers need new tools…