8: #8 Attracting the Right Customers with Your Brand
When branding is done well, it differentiates your organization in a way that targets the right audiences and drives the…
7: #7 Branding and Expectation-Setting for Customers
A good brand allows potential customers, employees, and other audiences to understand what they should expect before they make a…
6: #6 Brands and Value Creation for the Organization
Successful brands can create their own intrinsic value to an organization. In this episode, we discuss how the value created…
5: #5 Branding for Differentiation and Competitive Advantage
While it may seem obvious, setting your brand apart from the competition is often easier said than done. Successful brands…
#4 Your Brand is Continually Evolving
Gone are the days of “set it and forget it” with your brand. Instead, you need to embrace a continually…
3: #3 Your Brand is a Relationship
Successful brands understand that customers have unlimited choices, and a two-way relationship keeps you top of mind with consumers. This…
2: #2 Your Brand is more than a Logo
As Jeff Bezos famously said, “your brand is what people say about you when you’re not in the room.” While…
1: #1 Your Brand is a Vocabulary
How do you create a vocabulary that people inside and outside your organization will want to adopt and use to…