28: #28 Letting Go in Order to Have Deeper Customer Relationships
Our last episode on the subject of what sets agile brands apart. Agile brands have a two-way relationship with their…
27: #27 Staying Nimble by Always Listening
Continuing our discussion of what sets agile brands apart. “The customer is always right” is a cliché we’ve all heard…
26: #26 Using Data to Drive Deeper Insights
Many companies got on the “big data” bandwagon early, driving it on a path of growth that IDC predicts will…
25: #25 Telling Genuine Stories with Your Brand
Continuing our discussion of what sets agile brands apart from others. Today, we’re talking about telling genuine stories. Any brand…
24: #24 Open Dialogue with Customers
We all hear about engagement, but what does it really mean? To many digital marketers, it’s a metric to be…
23: #23 The Duality of the Agile Brand
While some things need to stay the same in a brand, a truly Agile one needs to evolve over time.…
22: #22 Constants and the Agile Brand
Once when I was speaking on the topic of agile marketing at a conference, someone asked a question that should…
21: #21 Special Episode: Data Untangled with Jennifer Kling and Ram Palaniappan of TEKsystems
This special episode is generously brought to you by TEKSystems. Every organization has a not-so-secret weapon: data. It’s incredibly valuable information…
20: #20 What is an agile brand?
Having discussed what agile is and means, let’s talk more specifically about the current state of branding, and what I’ve…
19: #19 Agile marketing
Building on the last episode that discussed agile methodology, this episode explores agile marketing in greater depth.
18: #18 What is agile?
Although this topic could take up an entire podcast on its own, this episode briefly discusses what agile methodology is,…
17: #17 Brand as Relationship
The fourth and current stage of the evolution of brands. As more and more brands have adopted the experience approach,…