CX Goalkeeper with Peter Dorrington – SPECIAL EDITION about the Launch of Anthrolytics

The CX Goalkeeper had a smart discussion with Peter Dorrington. This is a special edition for the launch of Anthrolytics

Peter is an event host & moderator, executive advisor, CX analytics expert, award-winning CX Influencer, and inventor of Predictive Behavioural Analytics (PBA). He is the founder of XMplify and co-founder of Anthrolytics.

We spoke about loyalty, empathy, personalization and the launch of Anthrolytics

My learning during this discussion:

• Customer satisfaction measurements are not always a good indication of loyalty
• There are different measurements methods
• Hyper-personalisation will be a key success factor in future
• In future, it will be possible for a business to express empathy at scale.

Peter contact details:

• https://www.linkedin.com/in/peterdorrington/
• https://www.anthrolytics.io/

Thank you Peter.

#customerexperience #employeeexperience #innovation #digitization #analytics

I wish to Anthrolytics and its founders all the best