an artist s illustration of artificial intelligence ai this piece explores the prediction method used in large language models it was created by artist wes cockx as part of the visuali

Driving retail growth with Generative AI

This article was based on the interview with Assaf Baciu from Persado by Greg Kihlström, Marketing AI keynote speaker for The Agile Brand with Greg Kihlström podcast. Listen to the original episode here:

Generative AI, also known as Gen AI, is a powerful tool that is revolutionizing the way retailers communicate with their customers and drive growth. In the current state of generative AI, major retailers are starting to realize the potential of this technology and are finding ways to implement it effectively in their marketing strategies.

One of the key aspects of generative AI is its ability to create personalized and engaging content that resonates with customers. By using AI algorithms to analyze customer data and behavior, retailers can create targeted messaging that is more likely to capture the attention of their audience. This personalized approach not only enhances the customer experience but also increases the likelihood of conversion and retention.

Furthermore, generative AI offers retailers a new lever for growth by enabling them to communicate with customers in a more effective and efficient manner. By automating the process of content creation, retailers can save time and resources while still delivering high-quality messaging that drives engagement and sales. This allows retailers to scale their marketing efforts and reach a larger audience without compromising on the quality of their communication.

One company that is leading the way in using generative AI to drive growth for retailers is Persado. With clients such as Marks & Spencer and Tapestry, Persado helps retailers communicate with customers using AI-generated content that is tailored to their preferences and behaviors. By leveraging the power of AI to craft compelling messaging, Persado enables retailers to connect with customers on a deeper level and drive sales.

Generative AI is a game-changer for retailers looking to grow their business and enhance their customer relationships. By harnessing the power of AI to create personalized and engaging content, retailers can drive growth, increase customer loyalty, and stay ahead of the competition. With the right strategies and tools in place, retailers can unlock the full potential of generative AI and achieve sustainable growth in today’s competitive retail landscape.

The Agile Brand Guide to Generative AI by Greg Kihlström