This article was written by Greg Kihlström for Forbes Agency Council. Read the full article here.
Who among us hasn’t heard this phrase, or even uttered ourselves from time to time: “but that’s the way we’ve always done it.” After all, there is comfort in familiarity, and as someone who spends a lot of time in the area of marketing operations, there is efficiency when processes are repeated. Or, let me caveat that. There is efficiency when good processes are repeated.
That said, just because something has been done a particular way, does not mean that is the best way to do it, and organizations that get stuck with inefficient or inconsistent ways of working often lag when it comes to innovation and improvements, even if on the surface of things, everything seems to be running smoothly.
In this article, I’ll explore some of the hidden costs of inefficiency, and why it’s important to address this sooner than later.
Everything Takes Longer To Accomplish
It can sometimes be difficult to understand the full depth of your operational inefficiencies if it seems that on the surface your primary objectives and initiatives are getting completed, perhaps even ahead of time and with winning results. This could be related to marketing operations or other areas.
This article was written by Greg Kihlström for Forbes Agency Council. Read the full article here.
