The Agile Brand Guide: Marketing Operations
Building and Optimizing High-Performing Teams, Processes, and Platforms for Marketers
Part of the #1 Amazon Best-Selling Series
By Greg Kihlström
Using marketing technology to reach potential and current customers is no longer optional. Brands must continue to find ways to provide more relevant, personalized experiences to their customers, while gaining a better understanding in order to continuously improve. Additionally, marketing teams must keep up with the pace to create personalized content variations, understand attribution in an omnichannel environment, and ensure they are staying one step ahead of both the competition and customer expectations.
In this sixth book in the best selling Agile Brand Guide series, the successful planning, implementation, and optimization of an organization’s marketing technology stack is explored. The Agile Brand Guide: Marketing Operations by best selling author Greg Kihlström gives marketing professionals a solid overview of the space in a short guide format and will be available in print, digital, and audio formats.
The book explores how marketing leaders and aspiring leaders can be successful in their implementation of a Marketing Operations function. The book includes insights and interviews with some of the thought leaders in marketing and customer experience.
Drawing on Kihlström’s experience working with top organizations, and his ongoing conversations with leaders in marketing and customer experience as part of his award-winning podcast, The Agile Brand with Greg Kihlström, this guide to Agile marketing implementation provides ideas and insights that both beginning and seasoned leaders can utilize to be successful.
About the author
Greg Kihlström is a best-selling author, speaker, and entrepreneur, currently an advisor and consultant to top companies on marketing technology, customer experience, and digital transformation initiatives as Principal and Chief Strategist at GK5A. He is also the host of The Agile Brand with Greg Kihlström podcast.