Partnership Leverages iSpot’s Leading Audience and Outcomes Measurement Solutions In Order To Validate Delivery, and Prove Efficacy Around Fuse Media’s Culture Collective Content
LOS ANGELES, CA & BELLEVUE, WA – May 21, 2026 – Fuse Media, a leading Latino-owned media company, today announced a new strategic partnership with cross-platform measurement and outcomes company iSpot aimed at validating and proving value across their owned and operated CTV and FAST environments. This collaboration additionally enables Fuse Media to deliver at-scale outcomes-based campaign measurement for advertisers by directly linking cross-platform ad exposure to real-world consumer actions, such as web site visits or in-store purchases.
With 84 million monthly unique viewers across CTV, linear and FAST Fuse Media reaches growth audiences at scale and with precision. By leveraging iSpot’s ad-centric measurement capabilities, Fuse Media will be able to immediately provide advertisers with industry-leading reach, frequency and incrementality against key growth audiences, alongside outcome-driven performance tied to channels like Billboard Español TV, LOL! Network, Fluffy TV, El Rey Rebel and Complex TV. In doing so, Fuse Media is investing in the power of third party measurement validation as it pertains to illustrating CTV and FAST campaign performance and value.
“We’re excited to partner with iSpot in order to help Fuse Media drive clear value around CTV and FAST for our advertisers,” said Yasmin Mitchell, Head of Business Intelligence & Insights, Fuse Media. “Our channels reach over 85% of multicultural homes in the U.S., so helping brands not only reach these audiences – – who are often tech-savvy, early adopters – but convert ad messages into consumer action is a critical opportunity for customers.”
Specifically, by using iSpot’s Unified Measurement and Outcomes at Scale solutions, Fuse Media will now able to prove:
- Deduplicated cross-platform campaign audience performance across linear, streaming and FAST environments in a unified view.
- Incremental reach beyond linear TV, capturing audiences traditional broadcast might overlook, validating the impact of media on behavior beyond simple exposure and spike analysis.
- Closed-loop attribution that connects ad exposure to outcomes such as web visits, app installs, foot traffic, and purchases.
- In-flight optimization at scale using real-time conversion and audience signals.
“It’s no secret that modern buyers and sellers are navigating the most complex and splintered video landscape in media history,” said Stuart Schwartzapfel, EVP of media partnerships, iSpot. “Kudos to Fuse Media for investing in transparent and trusted third party measurement in order to prove the unique reach and impact of their CTV & FAST programming. Now, Fuse Media will be able to showcase how effectively and uniquely their inventory reaches & converts coveted multi-cultural audiences.”
About Fuse Media
Fuse Media is a Latino-owned modern media company and a leader in curating entertainment, networks, and multicultural communities. We deliver diverse audiences at scale through a blend of partner and owned-and-operated channels, backed by exclusive, innovative data intelligence. Through deep expertise and a commitment to innovation, we build engaged fans and communities that reflect the full breadth of multicultural America.
The Fuse Media family includes FAST channels Billboard Español TV, Complex TV, El Rey Rebel, Fluffy TV, LOL! Network, OUTflix Movies, Shades of Black, and Somos Novelas; subscription streaming service Fuse+; traditional networks Fuse and FM; and Culture Collective, a suite of partner-owned FAST channels that extends the company’s reach across multicultural audiences.
About iSpot
iSpot is a cross-platform TV measurement company trusted by brands, networks and agencies to deliver fast, accurate and actionable information the marketplace can use to transact. Its real-time, always-on platform measures all phases of the TV advertising lifecycle from creative testing to audience verification, to business outcomes and brand impact, empowering brands to justify, optimize and invest with confidence. iSpot persistently measures TV-device impressions and second-by-second attention for all TV ads in a unified manner across linear, time-shifted, VOD, streaming environments and out-of-home (OOH) environments. A trusted currency provider for networks, ad-delivery platforms and agencies, iSpot uses its proprietary systems for bringing transparency into TV advertising at unparalleled scale. The company delivers its solution in real time via intuitive and modern dashboards as well as APIs and customized analytics. iSpot.tv has hundreds of brands and all major TV networks licensing its enterprise solution and has become a trusted currency for networks, brands and agencies. Founded in Bellevue, Washington in 2012, iSpot has offices in major cities across America.
