This article was based on the interview with Pini Yakuel of Optimove by Greg Kihlström, MarTech keynote speaker for The Agile Brand with Greg Kihlström podcast. Listen to the original episode here:
The interview highlights the importance of personalized marketing in the iGaming industry for growth. The industry’s characteristics, such as commoditized products, high velocity of interaction, and the ability to offer bonuses and promotions, make it an ideal environment for leveraging personalized marketing strategies to differentiate brands and drive customer engagement.
One key aspect of personalized marketing in the iGaming industry is the ability to differentiate and separate oneself from competitors by using smart, sophisticated, personalized marketing. With the essence of the product being commoditized, brands can stand out by tailoring their marketing efforts to individual customers based on their preferences, behaviors, and interactions with the brand. This personalized approach allows brands to create unique and engaging campaigns that resonate with customers and drive loyalty.
The high velocity of interaction in the iGaming industry, especially during peak seasons like NFL and NBA playoffs or March Madness, provides brands with ample opportunities to engage with customers and deliver targeted messaging. By leveraging data and technology, brands can create personalized campaigns that speak directly to customers’ interests and preferences, whether it’s sports betting, casino games, or poker. This constant stream of content and conversation starters allows brands to maintain a high level of engagement with customers and keep them coming back for more.
Additionally, the ability to offer bonuses and promotions in the iGaming industry provides brands with a powerful tool for driving customer acquisition and retention. By offering generous bonuses and promotions, brands can attract new customers and incentivize existing customers to continue playing. This level of generosity is unique to the gaming industry and allows brands to create a competitive edge by providing added value to customers.
In conclusion, the iGaming industry’s focus on existing customers for growth highlights the importance of customer-led marketing and personalized customer experiences. By leveraging data and technology to create targeted campaigns and optimize the customer journey, brands can differentiate themselves in a competitive market and drive long-term success. This approach can be applied to other industries to enhance customer relationships, increase customer lifetime value, and ultimately achieve sustainable growth.
