Lineup, a leading global provider of media sales technology, today announced a new integration with Passendo, a leading email ad-serving platform that helps publishers enhance newsletter targeting and monetize by serving direct and programmatic ads directly inside of their newsletters. In response to customer demand, Lineup’s Adpoint and Ad2order products now integrate seamlessly with Passendo, enabling publishers to simplify newsletter monetization, increase omnichannel revenue, and improve data management.
Through this new integration, publishers gain the ability to book newsletter ads via Passendo from within Lineup’s Adpoint and Ad2order interfaces. Once booked, users can seamlessly view Passendo campaign delivery and performance information from within Adpoint and Ad2order, further streamlining the end-to-end newsletter booking and reporting flow.
Lineup’s Adpoint product is a comprehensive lead-to-cash order management system (OMS) that empowers global news media publishers to overcome operational challenges, streamline insertion orders and invoicing, and unlock new revenue opportunities. Ad2order is a self-service product variation.
Key Lineup – Passendo integration functionality includes:
- Email and newsletter advertising orders originating from Adpoint / Ad2order now appear automatically within Passendo, removing the need for double data entry across systems
- Comprehensive ad delivery information and campaign performance data originating from Passendo now appears automatically within Adpoint / Ad2order for self-service utilization, thereby improving publisher reporting and invoicing abilities
- Passendo targeting fields that appear within Adpoint / Ad2order, for use in campaign targeting
“Here at Chartbeat, Inc., we delight in being able to provide exciting new functionality to help our media customers save time in their day and realize ever greater value. The new integration between Lineup and Passendo was a top customer request, and I’m proud that we have now turned that request into reality,” stated Kiran Paranjpe, Chief Commercial Officer of Lineup at Chartbeat, Inc. “Passendo is widely respected for being a leader in newsletter advertising, and we look forward to hearing feedback from customers as they experience the efficiencies of data flowing automatically between Lineup and Passendo.”
“Publishers using Lineup already have one of the most robust OMS platforms in the industry — but newsletter advertising has historically required a separate workflow. This integration closes that gap. Passendo’s email ad-serving capabilities now flow directly into Adpoint and Ad2order, giving publishers a single, coherent view of their inventory and campaign performance across every channel. For publishers serious about growing email as a revenue line, this is a meaningful step forward,” said Anders Rasmussen, Co-Founder & CCO, Passendo.
To learn more about Lineup’s Adpoint and Ad2order products, or the new Passendo integration, visit www.lineup.com.
About Lineup
Lineup Systems, powered by Chartbeat, Inc., is the leading global provider of media sales technology, delivering mission-critical ERP, advertising, and sales management solutions. Its ground-breaking OMS product, Adpoint, is a comprehensive lead-to-cash revenue management solution that empowers thousands of growth-focused media brands worldwide to overcome operational challenges and unlock new revenue opportunities. Adpoint is the preferred advertising system for media groups such as Gannett, News Corp, The New York Times, Bonnier Corp, and many others.
Lineup is now part of Chartbeat, Inc. Chartbeat Inc. includes four product lines — Chartbeat, Tubular, Lineup, and FatTail – and combines analytics that power smarter audience strategies with revenue solutions that simplify ad operations and accelerate monetization. See how Chartbeat, Inc. is shaping the future of media strategy and revenue: https://lp.chartbeat.com/chartbeat-inc
About Passendo
Passendo is the leading email ad-serving platform for publishers and sets a global benchmark for quality and innovation in newsletter advertising. Passendo’s award-winning technology helps data-rich organizations unlock the full revenue potential of their email channels through premium, direct-sold sponsorships and advanced native formats – supported by intelligent workflows, privacy-centric first-party data activation, and deep insight into user behavior and performance.
Passendo integrates seamlessly with more than 60 ESPs and now supports monetization for almost 10,000 publisher newsletters worldwide. Publishers who succeed with Passendo include industry leaders such as The Economist, The Telegraph, Zoopla, Northstar Travel Group, and Gulf Energy Information – each using Passendoplatform to grow premium email revenue with greater efficiency, control, and clarity. Founded in 2016 in Denmark by two ad-tech pioneers, Passendo has grown into a global standard for email advertising, recognized for its commitment to publisher success, transparency, and sustainable long-term monetization. Learn more at https://passendo.com/
