This article was written by Greg Kihlström for MarTech. Read the original article here.
Many companies are exploring and integrating AI into their marketing strategies and across business functions. While every organization has its own characteristics, the main goal of integration is to boost efficiency, gather valuable insights and enhance marketing outcomes with less effort.
This article, the second in a series, outlines the essential steps and factors to consider when selecting the right AI solutions for your marketing ecosystem. Building on the previous article that explored setting the right goals for AI integration, this piece emphasizes the importance of choosing AI tools that are tailored to your specific marketing environment and can help achieve your desired outcomes.
Choosing the right AI platforms
First, make sure you choose the right tool(s) for the job. While a handful of platforms are getting a lot of attention in AI, thousands of others can provide writing assistance, content and image generation, predictive analytics and much more.
This article was written by Greg Kihlström for MarTech. Read the original article here.
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The Agile Brand Blog – Greg Kihlström Marketing Technology & Digital Transformation
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