The Agile Brand releases the latest book in its Agile Brand Guides series to educate marketers on how to utilize a proven framework for marketing measurement success
Data and measurement are critical aspects of any marketing strategy, and how this is approached can make the difference between category leaders and those that are left behind. The performance of each individual channel in a brand’s portfolio is important as they contribute to the whole. This means that brands who are able to have the best insights about their customers, their products and services, and their business will pull ahead.
In this latest book in the best selling Agile Brand Guide series, the successful measurement of single and multi-channel marketing efforts is explored. The Agile Brand Guide: Marketing Measurement & Analytics by international best selling author Greg Kihlström gives marketing professionals a solid overview of marketing measurement and a winning framework to do it successfully, and will be available in print, digital, and audio formats.
This book gives marketers of all skill levels the knowledge and understanding to meaningfully measure the performance of their work while supporting the needs of the business and incorporating omnichannel customer behaviors into their view of marketing success. It also features a foreword by JR Sherman, CEO of RainFocus, an influential leader in the experiential technology space and named one of the 25 Most Influential Executives by Business Travel News.
Drawing on Kihlström’s experience working with top organizations, and his ongoing conversations with leaders in marketing and customer experience as part of his award-winning podcast, The Agile Brand with Greg Kihlström, this guide provides insights and ideas that both beginning and seasoned leaders can utilize to be successful.
The Agile Brand Guide: Marketing Measurement & Analytics is available now in print and as an ebook from Amazon and directly from The Agile Brand website at: https://www.agilebrandguides.com
About Agile Brand Guides
Providing marketing leaders and aspiring leaders an overview of key marketing concepts, platforms, and trends in three hours or less.
The current marketing technology landscape has thousands of platforms, with a continually growing set of feature sets, functionality, and potential. It is becoming increasingly difficult to determine how to approach marketing technology growth in the best and most relevant way.
Agile Brand Guides are created to help marketers evaluate, buy, and implement critical pieces of marketing technology infrastructure most effectively, and to understand the principles and concepts that support a successful digital strategy.
Previous Agile Brand Guides explore Customer Data Platforms (CDPs), Customer Journey Orchestration (CJO), Marketing Technology stack evaluation, and the fundamentals of Agile Marketing.
About Greg Kihlström
Greg Kihlström is a best-selling author, speaker, and entrepreneur, currently an advisor and consultant to top companies on marketing technology, customer experience, and digital transformation initiatives as Principal and Chief Strategist at GK5A. He is also the host of The Agile Brand with Greg Kihlström podcast. He is a two-time CEO and Co-Founder, growing both companies organically and through acquisitions, and ultimately leading both to be acquired (one in 2017, and the other in 2021). He has worked with some of the world’s top brands, including Adidas, Choice Hotels, Coca-Cola, Dell, FedEx, HP, Marriott, MTV, Starbucks, Toyota, and VMware.
He earned his MBA from Quantic School of Business and Technology and is a member of the School of Marketing Faculty at the Association of National Advertisers. Greg is Lean Six Sigma Black Belt certified, is an Agile Certified Coach (ICP-ACC), and holds a certification in Business Agility (ICP-BAF).
Greg has had multiple best–selling books, including his Agile Brand Guides series on marketing technology platforms and practices. His eleventh and most recent book, House of the Customer (2023) discusses the 1:1 personalized customer experience of the future, and how brands can organize the people, processes, and platforms that enable it. Meaningful Measurement of the Customer Experience (2022), provides guidance on how to create a customer-centric culture that prioritizes customer needs while aligning internal teams around a common goal. His award-winning podcast, The Agile Brand with Greg Kihlström, launched in early 2019, discusses brand strategy, marketing, and customer experience with some of the world’s leading experts and leaders.
Greg is a contributing writer to Fast Company, Forbes, MarTech, and CMSWire, and has been featured in publications such as Advertising Age and The Washington Post. Greg has been named a 2022 Top 10 Marketing and Customer Experience Thought Leader by Thinkers 360, was named one of ICMI’s Top 25 CX Thought Leaders two years in a row, and a DC Inno 50 on Fire as a DC trendsetter in Marketing.
