Marketing Operations: Strategy, Implementation, and Optimization of Marketing Teams, Processes, and Platforms offers a practical framework for leaders seeking stronger alignment, governance, measurement, and operational maturity
Arlington, VA | May 18, 2026 — Author, advisor, and marketing technology expert Greg Kihlström has announced his forthcoming book, Marketing Operations: Strategy, Implementation, and Optimization of Marketing Teams, Processes, and Platforms, a practical guide for marketing leaders and teams looking to build, improve, and scale a modern MarketingOps function. The book is designed to help organizations address fractured processes, siloed data, growing technology complexity, and rising pressure to prove marketing’s business impact.
At the center of the book is a Marketing Operations Maturity Model, which provides organizations with a structured way to assess current capabilities, prioritize improvements, and create a roadmap for long-term operational success. Rather than treating marketing operations as a support function tucked behind dashboards and intake forms, the book positions MarketingOps as a strategic discipline that connects goals, people, process, data, governance, and technology.
The book combines strategic guidance with implementation detail. It covers the business case for MarketingOps, the core responsibilities of the function, team structure and role design, governance and compliance, marketing technology and data foundations, planning and estimation, performance measurement, and continuous optimization. It also addresses how AI and emerging technologies are reshaping operational models and decision-making.
“Marketing leaders are being asked to move faster, work across more systems and channels, and deliver clearer business outcomes than ever before,” said Greg Kihlström. “This book is intended to give organizations a practical framework to make marketing more measurable, more scalable, and frankly, a little less dependent on last-minute heroics.”
A key differentiator of the book is its emphasis on repeatable frameworks rather than abstract theory. In addition to the maturity model, the book outlines several possible MarketingOps structures, clarifies the role of MarketingOps relative to adjacent functions such as PMOs and Revenue Operations, and provides guidance for organizations at different stages of growth, from those formalizing the function for the first time to enterprises seeking to optimize an established capability.
Kihlström brings extensive real-world experience to the subject. He is a best-selling author, speaker, consultant, and advisor who has worked with brands including Adidas, Coca-Cola, FedEx, HP, Marriott, Nationwide Insurance, Victoria’s Secret, and Toyota. He has written more than 20 books on marketing and marketing technology and hosts several business and marketing podcasts, including The Agile Brand with Greg Kihlström.
Marketing Operations: Strategy, Implementation, and Optimization of Marketing Teams, Processes, and Platforms is aimed at marketing leaders, MarketingOps professionals, and project managers who need a clearer, more effective way to align strategy with execution and build lasting operational capability.
Details
Publication Date: May 18, 2026
ISBN: 9783119145152
Edition: Paperback & Digital
About Greg Kihlström
Greg Kihlström is a best-selling author, speaker, entrepreneur, and advisor on marketing technology, marketing operations, and digital transformation. He serves as an advisor and consultant to leading organizations and is a frequent writer, speaker, and podcast host on the future of marketing, customer experience, and business agility.
About De Gruyter Brill
De Gruyter Brill is an independent, family-owned academic publisher and a global leader in the humanities and beyond. Committed to excellence, we work with scholars across disciplines to make their contributions available to the global research community and the public. We publish reference works, books, journals, and research tools in subject areas ranging from the humanities, arts, architecture and social sciences to science, technology and medicine.
