Optimove announces new report on 2024 consumer perspectives on AI-driven brand marketing

Today, Optimove announced its 2024 Consumer Perspective on AI-Driven Brand Marketing Report. In it, consumers reveal surprising answers about how AI is used to market to them.  

Get valuable insights into customer perceptions of AI, and gain tips on how to best use AI to enhance the consumer experience and increase customer lifetime value (CLV). This report delves into critical issues such as consumer trust, personalization, privacy, the impact on decision-making and more.  

A few of the insights include the following:

  • Over half of consumers (55%) hold positive feelings toward companies
    employing AI in marketing.
  • Nearly two-thirds (63%) believe they can identify AI-driven marketing
  • AI personalization in marketing is viewed positively by 51% of respondents, with
    27% describing it as “very positive.”

Read more in the report.

Download the report here