person holding black ipad with black case

Recent shifts in the marketing job market in the United States

This article was based on the interview with Sue Keith of Landrum Talent Solutions by Greg Kihlström, MarTech consultant for the B2B Agility with Greg Kihlström podcast. Listen to the original episode here:

The current job market in the United States is experiencing contrasting conditions between hourly workers and corporate employees. This phenomenon has been described as the tale of two economies, with hourly workers facing challenges in finding employment while corporate employees are experiencing layoffs and hiring freezes.

Hourly workers, particularly in industries such as restaurants and retail, are struggling to find employees to fill positions. This has led to understaffed businesses and difficulties in providing adequate customer service. Despite record low unemployment rates, the hourly job market continues to face challenges in attracting and retaining workers. This has been exacerbated by the ongoing effects of the COVID-19 pandemic, which has impacted the availability of workers in these sectors.

On the other hand, the corporate sector is facing a different set of challenges. Many companies have implemented hiring freezes and layoffs in response to economic uncertainties and cost-cutting measures. Marketing departments, in particular, have been hit hard, with many talented marketers struggling to find employment in a competitive job market. The prolonged nature of these challenges has made it difficult for job seekers to secure positions, as they are competing with a large pool of applicants for limited opportunities.

The contrasting situations in the hourly and corporate job markets highlight the disparities in the current labor market. While some sectors are facing difficulties in finding workers, others are experiencing layoffs and hiring freezes. This has created a challenging environment for both job seekers and employers, as they navigate the uncertainties of the current economic landscape.

The tale of two economies in the US job market underscores the complexities and challenges facing workers in different sectors. As the economy continues to recover from the impacts of the pandemic, it will be important for policymakers, businesses, and job seekers to address these disparities and work towards creating a more equitable and sustainable job market for all.