S1 | 84: Leading Change by Leveraging Trust with Charles H. Green

In today’s fast-paced networked economy, professionals (especially CX pros) must work harder than ever to maintain and improve their business skills and knowledge. But technical mastery of one’s discipline is not enough and that’s why Charles H. Green co-authored the Trusted Advisor (and the recently published the 20th Anniversary edition).

The key to change leadership is the ability to earn the trust and confidence of key stakeholders.  

The stakes are even higher for CX leaders who typically have constrained budgets, small teams and limited positional authority.

Charlie returns to the show and shares some fresh insights that leaders can use immediately to boost their impact on change on this episode of The Delighted Customers Podcast.

Highlights include:

  • Why trust and trustworthiness are critical to any change leadership role
  • How trust plays into the decision-making process
  • Busting myths about trust – like it must take time to build or rebuild
  • Lessons from Lincoln: The strategic importance of perception

About Charles H. Green

As founder of Trusted Advisor Associates, I’m passionate about crafting insights and ideas in ways that are memorable, and that allow people to change, beginning right now.

I specialize in commercial relationships where people in one organization get paid to persuade other people, within or outside their own organization. That includes sales, and it includes advice giving, both internal and external.

I have an MBA from Harvard and an undergraduate degree in Philosophy from Columbia (I also drove a NYC taxi part-time in college). I’ve been a consultant since 1976, and have been with Trusted Advisor Associates since I founded it in 1997. I have worked for about a hundred diverse clients over my career.


Charles H. Green, Founder, Trusted Advisor Associates