Do we make buying decisions as individuals or individuals who are part of a group?
The answer may surprise you.
Gary David, PhD is a Professor of Sociology and Experience Design at Bentley University. Dr. David has been researching sociology and its intersection with the business world for several decades.
His findings challenge the status quo when it comes to drivers of consumer behavior and how CX leaders should think about engaging customers.
We discuss how consumers perceptions of their social identities impact their brand loyalty, and ultimately, bottom line results.
In this episode we explore:
👉 How social identity impacts buying decisions
👉 How to design experiences that connect with consumers social identity
👉 Where most companies get it wrong
👉 Strategies on how to understand social identity and design experiences that earn customer loyalty
About Gary David
Gary is a Professor of Sociology, and Professor of Information Design and Corporate Communication at Bentley University. He is the founder of ethno-analytics, LLC, a consultancy that focuses on integrated design and experience alignment. He is a keynote speaker and organizational educator at garyconnects.com. He also is an educational livestreamer on Twitch. As an ethnographer, his observational skills lead him to be constantly puzzled and bemused by the events he sees around him every day.
Resources
- Register for the next Trusted Guide Roadmap™ Master Class Special Podcast Offer Valid through June 5, 2024 here: https://www.empoweredcx.com/delighted
- The Delighted Customers podcast website: https://www.empoweredcx.com/podcast
- Sign up for The Trusted Guide newsletter here: https://www.empoweredcx.com/newsletter
- Get the latest news and updates on LinkedIn here: https://www.linkedin.com/in/markslatin/
- Register for the next Trusted Guide Roadmap™ Master Class here: https://www.empoweredcx.com/
- The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Gary David, Professor of Sociology and Experience Design, Bentley University
