1:1 Omnichannel Personalization

Definition

Every customer has a tailored experience to their unique needs. Their experience is tailored from the time they become aware of a product or service until long after they purchase

Omnichannel personalization allows a brand to tailor a customer’s experience across the customer journey using a variety of channels and touchpoints. This is as opposed to a single- or multi-channel personalization, where one or only a handful of touchpoints are coordinated and provide personalized experiences.

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Resources