Every customer has a tailored experience to their unique needs. Their experience is tailored from the time they become aware of a product or service until long after they purchase
Omnichannel personalization allows a brand to tailor a customer’s experience across the customer journey using a variety of channels and touchpoints. This is as opposed to a single- or multi-channel personalization, where one or only a handful of touchpoints are coordinated and provide personalized experiences.
- Single channel personalization
- Multi-channel personalization
- Customer Journey Orchestration (CJO)
- Next Best Action