Success with marketing to tech-savvy B2B audiences
This article was based on the interview with Polly Traylor of Komprise by Greg Kihlström, AI & Marketing keynote speaker for The Agile Brand with Greg Kihlström podcast. Listen to the original episode here:
Engaging tech-savvy audiences with ROI is crucial in the B2B industry, as highlighted in the podcast. Tech professionals are constantly under pressure to deliver results and demonstrate the value of their investments. Therefore, it is essential for salespeople and tech vendors to understand the importance of ROI and tailor their approaches accordingly.
One key strategy mentioned in the podcast is to focus on cost savings and efficiency gains. By offering solutions that can help companies save money quickly, tech vendors can appeal to the bottom line of their customers. For example, the podcast mentions a product that helps companies optimize their data storage and reduce costs by moving old data to a more cost-effective storage solution. This approach not only demonstrates tangible ROI but also addresses a common pain point for many companies.
Another approach highlighted in the podcast is to tie the value proposition of a product to revenue generation. By showing how a solution can drive revenues faster or improve customer loyalty, tech vendors can appeal to the growth and profitability goals of their customers. For example, a CRM product could help companies retain existing customers and acquire new ones, ultimately leading to increased revenues.
In order to effectively engage tech-savvy audiences with ROI, it is important to demonstrate the value of a product or solution in a clear and measurable way. This could involve providing case studies, testimonials, or data-driven insights that showcase the impact of the solution on a company’s bottom line. Additionally, salespeople and tech vendors should be able to communicate the ROI of their products in a way that resonates with the specific needs and challenges of their target audience.
Overall, the key to engaging tech-savvy audiences with ROI lies in understanding their unique challenges and priorities, and offering solutions that can help them achieve their goals. By focusing on cost savings, revenue generation, and tangible results, tech vendors can build strong relationships with their customers and drive successful sales in the competitive B2B landscape.
