Tag: Apollo

Apollo has been selected as a data provider for HubSpot’s newly updated Breeze Prospecting Agent. Currently in public beta, the agent is designed to handle the entire prospecting cycle—from identifying the right accounts to sourcing contacts and executing outreach.

Yesterday’s press release cycle was dense with announcements, but the signal-to-noise ratio is low unless you know what to look for. Three structural shifts are happening simultaneously, and CMOs who conflate them will make poor investment decisions.

Friday’s wave of martech announcements follows a now-familiar pattern: vendors racing to attach “agentic” to their product names while the data on actual adoption tells a very different story. The most important press release of the day wasn’t a product launch — it was Supermetrics’ 2026 Marketing Data Report,…

For years, the promise of the perfect marketing technology stack has been just that—a promise. In reality, what many enterprise leaders preside over is less of a cohesive stack and more of a “Frankenstack”—a sprawling collection of point solutions stitched together with APIs, spreadsheets, and sheer human willpower. We’ve…

Today, we’re going to talk about the concept of an ‘agentic’ go-to-market platform, where AI doesn’t just assist, but actively collaborates with sales and marketing teams to automate entire workflows, from strategy to execution. To help me discuss this topic, I’d like to welcome, Marcio Arnecke, Chief Marketing Officer…

The platform unifies the entire go-to-market – from prospecting to deal execution – into one intelligent system driven by AI agents, making Vibe GTM a reality.

Today, we’re joined by Joshua Garrison, Vice President of Content Marketing and Product Education at Apollo.io, a leading go-to-market platform used by millions of sales professionals and SMBs globally. Josh is not only a sales leader but also the author of the Amazon bestseller Outbound Sales, which shares the…